10 Ways to Improve the Experience for Customers Throughout Their Buying Journey


All companies aim to serve their customers well. To do this, you need to consider the experience throughout your journey, from the first hearing about your brand to dealing with your employees and your online presence. The following tips from members of the online small business community can help you improve your customer experience.



Get your first customers with these effective conversion tactics

The customer journey usually begins with the conversion. Something has to convince potential customers to really do business with you. So how do you convert these leads? Anna Fox shares tips in this small business bonfire post.

Increase employee involvement

Your employees are probably the ones who interact directly with customers most often. Therefore, if they are engaged at work, your customers will be more likely to have a positive experience. This Emily Gregor Aircall publication includes seven tips for increasing employee engagement.

Increase employee purchasing and customer service

In fact, if you ever want to improve customer service, it’s essential to get your team to adhere to your strategy. But how can you achieve this? Martin Zwilling explores the concept in this post on the Startup Professionals Musings blog.

Create your virtual event strategy

Virtual events have been necessary in recent years. But they seem to have come to stay. In fact, they can help even more companies organize events, as fewer real-life resources are needed. In this Social Media Hat post, Mike Allton details the creation of a strategy for virtual events. And BizSugar members talked more about posting here.

Optimize the lifecycle of email marketing

Customers at different times during the shopping trip may be looking for things different from your brand. This is true in all interactions, but especially in email marketing. Lifecycle email marketing addresses the content where your customers are in the experience. Learn more in this Crowdspring post from Rizza DC.

Inspire others through Twitter chats

Twitter is an ideal platform for facilitating online conversations and events. Many brands and people host Twitter chats on specific topics. If you’re interested in joining, read the tips in this post from Lisa Sicard’s Inspire to Thrive. Then visit the BizSugar community to see feedback on the content.

Handle customer inquiries effectively

Customers have questions. Therefore, it is up to you to answer them quickly and satisfactorily. People have different expectations in different industries and with different types of companies. For more information on how to deal with customer inquiries, see this post by Neil Duncan’s Noobpreneur.

Turns sales assets into long-term content

Sales and marketing experiences are usually quite different from each other. But the message may be similar. Using these types of content across multiple areas can optimize both your sales and content marketing strategies. Ann Smarty offers more perspective in this SharpSpring post.

Connect your personality with your brand

Some entrepreneurs like to stay in the background. But it can often benefit your brand to provide a name and a face that people can connect with. In this custom post, David Leonhardt explores some ways to say “This is me!” And BizSugar members stepped in with additional ideas here.

Increase visits to your retail store

Retail companies often offer their best customer experiences in person. However, it can be difficult to attract people if they do not yet know your location. Harry and Sally Vaishnav offer tips for increasing visits to retailers in this Small Biz Viewpoints post.

If you would like to suggest your favorite small business content to be considered for an upcoming community summary, send your news tips to: sbtips@gmail.com.

Image: Depositphotos






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