11 Apps for Marketers & Why You Should Download Them


Salespeople need to take advantage of real-time customer data to do their job effectively.

The right apps for the iPad and iPhone can help: In this piece, we dive into 11 apps for Apple devices that can help you take your marketing to the next level.

Master the basics of mobile marketing with this free guide.

1. HubSpot

Best Marketing Applications: HubSpot

Price: Free

Need a better marketing framework? The HubSpot Mobile CRM suite has you covered. Get one-touch access to key documents, stay organized with follow-up actions, and quickly review customer calls to help inform both current marketing plans and new initiatives. Best of all, you can do it anywhere, anytime from your iPad or iPhone.

What we like:

Not to sound our own horn, but HubSpot offers end-to-end support for managing contacts, managing emails, tracking tasks, and overseeing marketing efforts.

2. Meta Business Suite

The best applications for marketing: Meta Business Suite

Price: Free

Meta (formerly Facebook) is one of the most popular social marketing platforms, so it goes without saying that you should have the Facebook app installed on your mobile device. Meta Business Suite goes a step further with the ability to view messages that require attention, schedule and manage publications, and prioritize key marketing activities.

What we like:

To be successful with personalized digital marketing efforts, Facebook is essential: the Meta suite allows you to unlock the business side of this social application.

3. Little by little

The best applications for marketing: Bitly

Price: Free

Bitly is known for its link shortening service, but the Bitly app is also a great choice for marketers. Teams can easily connect multiple social networks and track the performance of links to networks to see where campaigns are running and where they are falling short.

What we like:

The “Daily Gny” feature lets you see your best-performing links every day with a simple swipe to the right.

4. Google Analytics

Best Marketing Applications: Google Analytics

Price: Free

True to the original desktop version, the Google Analytics for iPhone app provides detailed information about your website visitors, referral sources, main content, and more. The app even supports multiple Google Analytics accounts. All these rich features are well packaged in a mobile interface.

Any good marketer not only “does” marketing, but also measures the results of their marketing efforts. Analytics Pro will help you do this job anytime, anywhere.

What we like:

The sheer amount of data available to Google makes it a clear leader in customer analytics, so it only makes sense to touch the Google Analytics app as part of your marketing efforts.

5. GoDaddy.com Mobile

The best marketing apps: GoDaddy.com Mobile

Price: Free

GoDaddy.com is a popular domain registrar. It helps you buy and manage your domains online. The GoDaddy.com iPhone app provides a sharp interface so you can do these things whenever you feel the need or need. You can track activity on websites, product orders, and social media from within the app.

What we like:

See new reviews of your site with just a few taps and learn about the effectiveness of your current campaigns.

6. Buffer

The best applications for marketing: Buffer

Price: Free

Buffer lets you schedule social media posts on the platform of your choice. This is a great way to keep your content up-to-date and engaging without overwhelming customers. The app facilitates the centralization of cross-platform social marketing to reduce the time teams spend switching apps and scheduling posts.

What we like:

Keep your social content clean and tidy with the option to add the first comment to platforms like Instagram, making sure the first comment users see is in line with your brand.

7. Hoosuite

The best applications for marketing: Hootsuite

Price: Free

Hootsuite allows marketers to create, edit, and publish social content from a single iPhone app. Teams can schedule posts to run on the channel of their choice as often as they prefer, and they can see what’s happening with Hootsuite’s easy-to-use calendar feature.

What we like:

Hootsuite lets you monitor likes, mentions, and conversations on topics that are important to your brand.

8. Later

Best applications for marketing: later

Price: Free

Later it also allows you to schedule posts on multiple platforms, but where it differs from apps like Hootsuite or Buffer is the ability to visually map your feed to platforms like Instagram. With easy drag-and-drop functionality, teams can create content-rich and visually appealing content programming.

What we like:

Images and videos can be uploaded directly from your phone and there is no storage limit.

9. Change

The best applications for marketing: Canva

Price: Free

A picture is still worth a thousand words and Canva helps you say it correctly. With pre-built templates, the Canva app lets you drag and drop image elements to create images that you want to share that reflect the voice of your brand. Plus, built-in social sharing lets you easily upload images to social networking platforms.

What we like:

The free Canva tool is a great option if you need a simple image editor. If you need more features, only $ 10 a month offers the Pro edition.

10. Rep

Best Marketing Applications: Rep

Price: Free

Love it or hate it, influencer marketing has come to stay. Rep allows influencers and brands to connect in a single application to initiate mutually beneficial marketing relationships. Influencers can search for related brands (and vice versa) and can bid for paid jobs offered by companies.

What we like:

Brands can quickly check an influencer’s engagement metrics using the app to see if they fit well.

11. Grammar

Best Marketing Applications: Grammarly

Price: Free

When it comes to marketing, good grammar is important. It may seem like a small thing, but a poorly written, well-written ad can persuade customers to move their business elsewhere. Grammar can help save the day. This iOS app offers typing suggestions, grammar corrections, and synonym options to help reduce the word and improve the impact of your ads.

What we like:

Grammarly provides suggestions automatically as you type to deliver real-time suggestions.

Making the most of iPhone apps for marketers

All of the above applications can help improve your marketing efforts. From managing social media to tracking feelings and collaborating with influencers, the right iPhone app can help you create marketing programs that align with your business goals and meet your expectations.

Here, the best bet is to try some apps and see what sticks. While most offer in-app purchases, all of the apps listed above offer free versions that allow your team to explore the benefits they can bring to your brand. Once you’ve found the right combination for you (professional advice, start with the full HubSpot offering and build from here), you can create an Apple marketing ecosystem that captures customer interest and drives growth of sales.

Editor’s Note: This post was originally published in June 2010 and has been updated to be comprehensive.

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