16 TikTok Advertising Stats to Know Before You Invest

Although TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise.

Whether you’re just getting started on the platform or want to learn more about the state of advertising on TikTok, this post will go over the critical stats to find out.

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TikTok advertising statistics to know

  • TikTok has 1 billion daily active users worldwide. (Data report)
  • Of the marketers who buy paid ads on social media, 65% buy them on TikTok. (HubSpot blog)
  • Marketers say TikTok is the second most effective platform for video content. (HubSpot blog)
  • 36% of consumers want to learn about products through short videos like TikToks or Reels. (HubSpot blog)
  • Gen Z is discovering and buying products on social media more than any other generation. (HubSpot blog)
  • Amazon and HBO spent the most money on TikTok ads in the US between January and May 2022. (Statista)
  • A recent Kantar survey found that 67% of respondents agreed that TikTok ads capture their attention, a 10% lead over other social media channels. (cantar)
  • 52% of TikTok users in the US said the ads they saw on the platform were funny and engaging. (Statesman)
  • TikTokers are twice as likely as users of other social channels to recommend something they discovered on TikTok. (material)
  • 43% of users try something or go somewhere new after seeing it at least once on TikTok. (Flemish)
  • 58% of users say they are more likely to talk about a brand or share an ad if a video includes a song they like. (Tik Tok)
  • Advertising content created for TikTok and in collaboration with creators has a 93% higher engagement rate. (Tik Tok)
  • 71% of TikTokers say TopView ads, which have a longer runtime, successfully capture their attention. (Tik Tok)
  • In-feed ads on TikTok get 23% more detail recall than TV ads. (Neuro-Insight)
  • 55% of users say TikTok helps them discover new things. (Tik Tok)

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Originally published on October 3, 2022 07:00:00, updated on October 3, 2022


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