Organizing a webinar is a great way to connect directly with your audience, promote your brand, and establish your organization as an expert in your field. According to Zippia, 73% of B2B webinar attendees become qualified leads, while 20% -40% of B2C attendees become leads. That said, one way to attract audience to your webinar is to have a good webpage landing page.
A webpage landing page gives the audience a first impression of the quality of your webinar. Designing a webinar landing page can be daunting. Fortunately, there are many outstanding examples of online webinar landing pages that can inspire you.
Examples of webinar landing pages
To help you create the perfect landing page for your webinar, I’ve gathered 20 examples from various companies.
This webpage landing page is minimalist and simple, while including an interesting image that matches the topic. If you scroll down, you will find a paragraph that clearly indicates the purpose of the webinar and who benefits from tuning in. To the left of the paragraph is an easy-to-fill registration form that further reinforces the fact that the webinar is designed for business professionals.
The landing page is also easy to share with others thanks to the social media buttons above the paragraph.
The CXL webinar landing page includes several calls to action:
- “Join this workshop to learn about the real benefits of Google Analytics 4 …”
- “Get unlimited access”
- “Watch on demand anytime”
These CTAs concisely explain the purpose of the webinar and persuade visitors to register and tune in. The “About this workshop” and “What will you learn” sections provide a better context around the topic.
The registration form is also simple and does not require much information – only the name, surname and e-mail address of the visitor.
The colorful illustration catches the visitor’s attention and the copy is easy to read thanks to the bold headlines and detailed paragraphs. The CTA button also encourages visitors to view the recorded webinar.
This webpage landing page goes straight to the point of making the record expand immediately on a dark background.
5. Sales force
Salesforce uses bold capital letters for its headlines and hotline. Your registration form also includes a call to action at the top. Combined with the unique image to the right of the form, this landing page is both visually appealing and easy to navigate.
The theme of the webinar is highlighted by the bold white text on a blue background. The professional tone of the webinar is also clear with the corresponding image of what a meeting looks like. The web copy above the registration form explains the key points of the webinar.
The landing page also includes a section below the register that encourages visitors to register for job alerts and forms of communication.
ThoughtSpot keeps your webinar’s landing page clean and organized with bold letters on a geometric image.
The next paragraph includes everything visitors need to know about the webinar and its purpose. Even better, below the paragraph are images of the webinar speakers and their roles in the company to give credibility.
8. Ali Baba
The Alibaba webinar landing page includes a video and a CTA button that encourages visitors to view the recorded webinar immediately.
This landing page prioritizes simplicity and ease by including a bulleted list of key points from the webinar and allowing LinkedIn members to easily fill out the registration form.
This landing page shows that Zoom organizes regular webinars five days a week at specific times, and there are several points on the page where those interested can register.
11. Schneider Electric
Schneider Electric uses a bold graphic with the word “Innovation” in large green letters and bold on a green background. Below the image is the headline, which stands out thanks to its bright green lettering. Registration is easy and even allows visitors to choose specific sections of the webinar they are interested in viewing.
Airbnb uses various images to capture the attention of visitors. It also tells visitors that the webinar lasts about 60 minutes, which will allow viewers to set aside time to watch and take notes. Although this webinar is out of stock, the page is still valuable to visitors because it includes a CTA button that will take them to similar events held on the website.
While the page could be enhanced with bolder text and an interesting image for your webinar landing page, the registration form is front and center and easy to fill out. Those who prefer a simple, pointless approach may appreciate this page.
Cisco uses a countdown to inform viewers when the next webinar will be hosted. To join in advance, viewers can click the “Add to Schedule” button and sign in or create an account.
Trello adheres to the minimalist approach and renounces any vivid image. Instead, the company uses bold lettering and the company logo, followed by a paragraph explaining the purpose of the webinar. The yellow CTA button at the bottom of the landing page encourages visitors to view the webinar on demand.
Adobe uses gradient colors to draw the viewer’s attention to text that highlights the topic of the webinar. Below the image is a paragraph detailing what viewers can expect and the registration form is displayed perfectly on the left.
The theme of the webinar is evident in the bold capital letters on the landing page banner. The banner includes the topic, the date of the webinar and a CTA.
Prudential is a good example of what to do once a webinar is over and visitors find your landing page. The name and parts of the webinar are shown in bold and there are one or two short sentences describing the topic. Below the copy is a CTA button that directs viewers to view the recording and download the slides.
The landing page design for the Oracle webinar is simple but visually appealing. The big white headline shows the topic of the webinar. If you scroll down, you’ll see a calm picture of a woman on her bicycle and a paragraph that offers a more detailed view on the left. At the bottom of the page are images of the webinar speakers and their functions for adding legitimacy.
Gartner does not depend on images at all. Your webinar landing page includes a headline followed by the time, date, and duration of the webinar, followed by a paragraph explaining the topic and key points.
The registration form includes a strong CTA and only requires a working email, so it’s incredibly easy to register.
Webinar landing page best practices
While it’s good to have your own unique approach to creating the best webinar landing page for your business, it’s important to follow these best practices:
- Include a clear, catchy, concise title to capture the reader’s attention.
- Write an engaging body paragraph that expresses why readers should tune in to the event.
- Includes attractive, high-quality images.
- Include powerful CTA buttons that encourage visitors to sign up and log in so they can become leads and paying customers.
If you are not sure where you can find the right tools to organize a webinar, ON24 is a company that offers many types of products and services that can simplify the hosting and dissemination of virtual events.
In addition, eWebinar and Wistia are two other companies that have excellent tools for webinars and video hosting respectively.
Now that you have examples of webinar landing pages and best practices to consider, you can start designing your page.