3 Reasons Your Whole Team Should Be Part of Your PR Strategy


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Some of the most comprehensive and effective public relations programs include the full breadth of an organization’s human resources. This is mainly because people do business with people, and the more an organization can show real people on staff who are solving real problems experienced by real human beings everywhere, the more likely the business will resonate on a level deeper with more individuals.

Also, if leadership makes sure everyone on a team is aware of the company’s public relations goals, there will be more advocates throughout the organization looking for ways to contribute to public health of the company and there will be more people. think about how public relations can help the company achieve specific goals.

If you’re thinking about launching a PR program, or if your current approach doesn’t include the low-level people who drive your organization, here are three reasons why you need to make sure your entire team understands and to be part of it. – your PR goals.

Related: How to navigate your company’s communications strategy during a global crisis

1. You will achieve more business goals

In organizations that ensure that the entire team is aware of public relations goals, more employees can think about the ways in which public relations, especially the media, can help them achieve their individual goals.

For example, when I was the director of communications at Bellhop Moving, one of the most consequential tasks we faced each year was getting enough movers on board across the country before the warm weather peak season.

Our earned media strategy included the entire headquarters workforce, and we encouraged everyone to see themselves as part of it. Before a busy season, the engine recruiting team asked me if the communications team could help drive more move applications. Finally, we selected a group of markets that needed the most attention, focusing on getting earned media, promoting Bellhop as a great summer job for students. The result was a long list of brand stories that led to increased Bellhop applications in target markets.

There are likely to be numerous opportunities waiting to be discovered around your business if you ensure that your employees are aware of your PR capabilities and feel emboldened to leverage PR to achieve their goals.

Related: Why a good digital PR strategy is so important

2. You’ll discover a narrative goldmine

An important component of the best PR programs is storytelling. Stories resonate with audiences and help them appreciate a deeper connection to a business. When employees are encouraged to consider how the things they find can make good stories, you’re likely to hear all kinds of anecdotes. Once you tap this goldmine, you can use these bullets in blogs, social media campaigns, and more.

WorkHound, a distributed workforce feedback platform that initially launched in the trucking space, learned how trucking companies were taking action, based on the feedback they received from their drivers, to improve the retention rates of your employees. The WorkHound team members who discovered these stories suggested turning them into a series of blog posts that could be shared with prospects and the media, all thanks to team members proactively thinking about how the things they find everyday can become stories.

Once you start encouraging your staff to do the same, I’d bet the farm that you can quickly build a library of stories.

Related: How an outdated brand story can hurt your business

3. You will stabilize the ship

Stay in business long enough and there will come a time when your organization will face unexpected adversity (also known as a “crisis”). In companies that have failed to help their entire workforce understand how a crisis will be handled, internal uncertainty can add to tumultuous circumstances. Not only will the leadership have to manage the turbulent waters outside the company, but they will also be faced with calming their team who are wondering if the sky really is falling.

Does everyone on your team need to know every step that goes into your crisis communication plan? No, but they should be very aware of the general outline of their flow, so they know what to expect and who to listen to.

Without this awareness, your team members will do what any human would do: they’ll start filling in the gaps in their knowledge with their own ideas and best guesses about what’s happening and what’s coming. Then they’ll start sharing hypotheses with each other, and before long, speculation will be rife inside your business, all while you try to control the narrative outside of it.

Do yourself and your team a favor by making sure everyone knows what to expect and where to turn for information when things go wrong. This will allow your team to continue working with confidence, knowing what to expect from whom, while the leadership team deals with the crisis at hand. Knowledge promotes a sense of safety and security, and when you’re dealing with unpredictability outside the walls of your company, having a team that calmly follows through on their responsibilities, because they feel safe and protected thanks to the fact that they understand what is. continuing – it will be a blessing.

Related: 9 Best Practices to Improve Your Communication Skills and Become a More Effective Leader

It doesn’t stop there

There are, of course, many more benefits that come with making your communications plan a part of your business that everyone on board appreciates and sees. More than anything, it will promote a sense of unity by supporting the narratives that create a shared environment. sense of ownership; to offer the awareness that everyone’s individual efforts are part of something bigger; and show that the intangible connection can yield very tangible results.



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