3 Top Tips for Selling Your Products on TikTok

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TikTok has become a household name in every corner of the world. The app has a billion monthly active users, with people from all walks of life using it to share creative content. If you own a business, you may be wondering how you can sell at TikTok. After all, with so many people using the app, it represents a huge potential market. And because TikTok has relatively less competition compared to other platforms like Instagram, it’s easier for creators to quickly grow their followers.

Not only that, but TikTok users are generally more open to interacting with brands and buying products than users of other platforms. So, if you are thinking of selling on TikTok, here are some top tips to get you started:

Related: Here’s why not being on TikTok is a big mistake

1. Create authentic and real content

The first tip is to create content that is authentic and real. This is especially important in TikTok, where users are used to watching more casual and real-life videos than those on Instagram.

You don’t have to worry about having great lighting or sound for your videos. Focus on creating fantastic and valuable content that your target audience will appreciate. Browsing through TikTok, you will see that many of the most popular videos are those in which people just have fun and have fun.

Companies can replicate this by creating videos that show the human side of their brand. For example, you can create a series of videos where your employees talk about what they do or why they like working for your company.

To really stand out in TikTok, try to create content that is unexpected and different from what people are used to seeing from companies. This could be something as simple as filming a product demo in an unusual place or making a parody of a popular TikTok trend.

The best thing about TikTok is that there are no real restrictions on your artistic freedoms. So get creative and have fun!

2. Join or create challenges

Another good way to sell at TikTok is to join or create challenges. This is a great way to present your product to a wider audience and generate some additional sales.

An example of a successful challenge is Chipotle’s “Guac Dance” challenge, which sparked Chipotle’s biggest guacamole sales day. To participate in the challenge, users had to film themselves doing dance moves with the hashtag #GuacDance.

Dance and entertainment challenges are especially popular at TikTok, but you can also create a challenge to use your product. For example, you could ask people to film themselves using your product in a creative way or sharing a testimonial about why they like it.

That said, Chipotle’s campaign was so popular, because it was fun and didn’t look like an ad. So make sure that any challenge you create is something that your target audience will really want to participate in.

Related: 4 reasons why TikTok should be part of your marketing plan

3. Sell through your biography

The last tip is to sell through TikTok’s biography. You can do this by linking to your Instagram, YouTube, and another URL where people can buy your products.

Various platforms, such as Linktree, make it easy to add links to your TikTok biography, offering content platforms that allow you to create an interactive list of links that you can share in your biography. With other tools, such as Linklist, you can also connect your payment accounts (for example, PayPal or Stripe) so that people can buy your products directly from your biography.

This advice should be applied in sync with the previous two; First, focus on creating great content and participating in challenges to get people to visit your biography. Then make it easy to purchase your products with a code-free platform. If you’re not creating content or challenges that bring people closer to your biography, you’re losing leads.

So here you have it! Here are just a few tips to help you get started selling TikTok. Since January 2018, the platform has experienced an 800% increase in its global monthly users, and with over a billion monthly users, this means that 20% of people who use the Internet, TikTok represents a large opportunity for companies of all sizes. If you want to get there, you have to accept the creative and carefree nature of TikTok and its users. Being a somewhat new social networking platform, there is relatively low competition with great potential to grow as a creator. So what are you waiting for? Start creating content and see what happens!

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