4 Tips to Get Your Brand Communicating Via Video


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Video content is one of the most effective ways for your business to build your brand. Be sure to create videos for your brand. Videos are an easy and very effective way to create content for your audience, leads, and customers. Here are some tips to inspire you or your team to start making video content for your brand:

Get inspired by others

Use the abundance of video content as inspiration to produce your own video content. Video is present on almost every social networking platform today. Facebook has a separate tab for videos. IG has IGTV. And now, TikTok has become one of the most popular video platforms with high participation rates.

To inspire your computer, get them to watch tons of video content across multiple platforms. Identify the formats you like. Use these formats as examples of videos that you want your team to start producing to promote your business brand. You will see that there is nothing to fear. You will also see that your brand can do the same, as can the big players.

Related: Beginner’s Guide: 6 Ways to Use Video to Amplify Your Brand Presence

Get your ego out of the way

If you or someone on your team wants to be the face of your business, you have to stand in front of the camera. You may be hesitant to do so.

Your fear of speaking in front of people can lead to perfectionism. You might think that you shouldn’t do this because you don’t look perfect, you don’t have perfect background, lighting, or audio, or you’re afraid to say or do wrong. Once you get those fears out of the equation, you can make videos!

Yes, you want good audio and lighting. But all you need is a good microphone and a window with good light. Learn some simple audio and lighting tips in my blog post, “How to Overcome Your Shyness with Video,” and share them with your team.

Then think about what you mean by your first video. These questions will help you craft your message: What is your brand about? What do you want to share with your audience? What’s your message?

Then record your first video. Once you do, you can mark it from your list and move on to the next manageable goal.

Start small

Forget your fear and grab your phone. Talk in front of the camera for a minute, imagining that your virtual audience is listening intently. Take this time to talk about your brand as if it were presenting yourself. Familiarize yourself with the feeling of speaking. Once you get used to sharing the basics, it will be easier for you to talk about other aspects of your business in front of the camera.

Then do it for real. Start small. You only have one goal to record your first video. Start with a 90-second video so that a new audience can interact with you. A 10 minute video will be too long for people who don’t know your brand yet and may find it too long. In this first short video, introduce yourself and explain your brand to your audience.

As you create your community, create longer videos for people who already know you and want to interact with you.

Related: Why short format video should be part of your content strategy

Reach the people where you are

Today, when most people work from home and visit social media more freely, you have the opportunity to grow your brand through video. Capture your audience’s attention with your video content as they browse social media. Social media is a great platform to expand your brand by caring for video content that can get your audience to interact with you.

Everyone is online, and everyone’s favorite content format is video. If there’s one thing companies should use, it’s the power of video content. Unlike written or graphic content, with video, your audience can easily see who you are, what your personality is, and what your brand is all about. You may find it difficult to make videos at first, but as you move forward and you or your team feel more comfortable producing video content, you’ll find it rewarding.

Take these tips to heart and gain confidence by watching videos from other companies. Then take massive action. Start producing your own video content, no matter how imperfect. As they say, it is better done than perfect.

Related: 5 reasons why companies should focus on creating video content



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