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Charli D’Amelio shot to fame in 2019 on the popular TikTok app. She started posting dance videos on social media, but since then she and she, Dixie D’Amelio, have grown exponentially as both influencers and celebrities. The two sisters have a combined total of 195.3 million followers on TikTok and have steadily branched out into other industries and partnered with established international companies such as Hollister Co., Dunkin ‘, Pure Life and the Morphe cosmetics brand. .
The whole D’Amelio family is now starring in a new original Hulu show, The show D’Amelio, in a movement similar to another famous family. Whether or not the D’Amelio family becomes Kardashians 2.0, there’s still a lot to learn from them, and how young teens turned dance videos into an empire using these five strategies below.
1. Be consistent
Consistency is key. Charli’s first viral video wasn’t even her own original content, it was a duet of her copying dance instructions from another creator. The popularity of the video was mainly due to a stroke of luck with the algorithm. But after his video exploded over the course of a few hours, Charli noticed a drastic increase in his followers, whose number steadily increased over the next few weeks. During this time, Charli continued to upload videos on a regular basis, which helped perpetuate the growth of her followers and her account.
Being consistent, whether it’s on social media, in an advertising campaign, or with customer response, is important. This reliability can help build trust in the eyes of your consumers and build loyal tracking.
2. Take advantage of social media
The story of the D’Amelio sisters shows how powerful social media is today. Unlike the Kardashian sisters, whose father was known, the D’Amelio sisters have a more humble upbringing and have never lived life in the spotlight until now.
The D’Amelio sisters had to rely solely on their social media skills to catapult their careers. Its story is a great illustration of how you can start a lucrative business even when you start with a newer platform like TikTok. Social media platforms are constantly changing, but you shouldn’t wait for the next trend platform to appear before you start. Progress is better than perfection, so the key is to start catching up with the world of social media. You don’t have to be on all platforms either. It’s best not to spread the word and post consistently on a channel with quality content.
Related: What a Teen TikTok Star and Burger King’s Controversial Tweet Could Teach You About Marketing
3. Have a good public relations strategy
Unlike many other one-time wonders, the D’Amelio sisters took advantage of the opportunity their viral videos gave them and ran with her. Shortly after her followers exploded, her mother hired a manager, an advertiser, and a marketing agency to learn how to make the most of this growing audience. His team is not only starting to help with its content, but also with collaborations, interviews, and slow expansion to other platforms. Life gives you many opportunities: run with what you have been given and take advantage of all the opportunities that come your way.
In my 20 years of working in public relations, I’ve seen first hand how viral news can change my clients’ business overnight. The power of advertising is immense, and as the world is more global these days, you can have an international business and follow-up based on press coverage in no time.
Related: 10 Ways to Get a Global Public Relations Exposure
4. Own your style
There have been many people who don’t really understand why the D’Amelio sisters are so famous. Some claim that they do not have any extraordinary traits or talents that make them special, but that is the appeal. The D’Amelio sisters have their own look and do not follow the trends. This creates a sense of authenticity about them. Unlike other celebrities who have unattainable traits and lives, the Amelio sisters are real and identifiable, making them role models for much of Generation Z.
It is often the micro-influencers who are rapidly rising to fame, as people identify with them more than the larger influencers who post overly selected content that has no brand with their audience. Like I said, be yourself. Everyone else is caught.
5. Remember that less is more
Today, the D’Amelio sisters have expanded their reach to other platforms, but they did so in a slow and steady manner that helped maintain their popularity. For a long time, the D’Amelios only focused their efforts on TikTok and had a minor presence on Instagram. This was a smart move, because it allowed them to focus on delivering consistent, quality content on fewer platforms. This allowed them to grow their followers without forcing people to get sick of them being on all platforms.
During this time, the D’Amelios were appearing in small collaborations with other influencers, commercials (such as the Superbowl), interviews, guest starring in television shows, partnering with companies to get products, and other small stunts that allow them to win. advertising and staying relevant but not forcing them into a long-term commitment where they can be exaggerated. The slow expansion into other platforms and brand collaborations across a wide range of industries has greatly helped the sisters to stay relevant and to have continued growth.
The story of the D’Amelio sisters shows that you don’t need a lot of wealth or connections to the industry to be successful, you just need to be consistent, take proper advantage of social media, have a good public relations strategy, have your own. style, and remember that less is more. While TikTok may not be relevant to everyone’s brand, we can learn a lot by examining how these two young teenagers came to fame just by dancing to their own tune.
Related: 7 Strategies Entrepreneurs Can Learn From Kardashians