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With the right kind of inspiration, quality content flows naturally. On LinkedIn, this is more important than ever because creating and sharing interesting posts allows you to expand and consolidate your network connections.
Right now, LinkedIn’s average engagement rate is around 2% for most, but there are many ways to increase that number. Adding images or videos can help increase overall impressions, so it’s important to add a variety of formats when developing a content programming strategy.
Regardless of the format, the best way to ensure engagement is to find the right sources of inspiration that you can quickly consult when you need help crafting your next post.
Related: How to get thousands of views on your LinkedIn content
If you start noticing recurring trends in your customers ’comments, be sure to take note and have a system that sorts trends automatically.
Eighty-six percent of customers say they will pay more for a better customer experience, so even if your product doesn’t fit well, taking the time to make the experience enjoyable increases overall value. of your business. Your feedback, whether positive or negative, also gives you valuable information on how to improve or what is already working well.
Trends in the comments you’re seeing and hearing probably stem from a problem other companies face. Share what you see with your classmates, how you responded, and you’ll probably hear other people who have opinions on the topic as well. These types of conversations are valuable to everyone involved and will likely be involved, as they provide real-life problems and solutions.
2. Frequently asked customer questions
Before we receive feedback after a sale, we often receive inquiries from potential customers who want to know more before making a decision.
It is a good sign that they are contacting you for more details about your company, but it also means that the information on the list is a bit missing, as it has not been able to anticipate or respond to your question. Of course, you should respond quickly to the potential customer, but also take note of what they want to know more exactly and why they care.
Create a LinkedIn post about these frequently asked questions, how conversations usually go, and how your business has changed in response. These statistics can be used quickly and your audience is likely to want to participate.
All companies need to adjust to meet new market demands, and opening conversations about regular customer questions helps everyone understand the current landscape more clearly.
Related: 10 questions to ask when collecting customer data
3. Blocking points in the sales process
Overcoming the hump of the sales process is a great time for any business, but it’s unrealistic to expect all potential customers to convert. What companies can do is see in what step customers leave the ship and then take steps to fix it. More than 55% of sales fail due to budget issues, with other factors such as timing and adjustment also come into play.
Whether at the beginning or end of the sales funnel process, the first step in resolving it is to identify where the sale occurred. If you can only improve in this small area by a few percentage points, your business will benefit tremendously, especially for scalability purposes as you grow.
It may seem strange to share where your company is struggling in the sales process, but others will appreciate the openness and honesty of frank discussion.
4. What customers say they would like to see
While it’s important to keep track of previous sales metrics and feedback, it’s equally important that business leaders stay on the horizon. If customers continue to mention a hole in your current inventory or services offered, please note.
Sales confirmation and subscription can be set up to have short surveys attached. This is where you can quickly collect data and statistics from your audience. SMS feedback surveys receive a surprisingly high response rate of 40%, but email also works.
Whether it’s a new color or a product package, when your audience talks about what they want, you need to listen to it. These gaps in today’s market are a gold mine for LinkedIn posts. These are engaging conversations for business-minded connections that always try to anticipate the needs of tomorrow and start preparing today.
Related: Staying ahead of the curve: how the customer experience is evolving
5. Ideas gain strength with industry leaders
When you see an intriguing idea posted on a site, it’s easy to write it as a novelty, but if the same basic idea seems to be popping up everywhere, it’s time to take note and act on it.
Industry thought leaders with large audiences have a powerful position on social media and LinkedIn. Fifty-eight percent of users read an hour or more of their posts per week. In the age of short attention spans, this is an incredible amount of focus and priority that people put into these posts.
The ideas you see bouncing around the thought leaders of your industry probably didn’t create them, but rather their vision of the great ideas of the time. You can do the same with your own posts with great effect. Briefly summarize the topic, give your opinion and then open the floor for discussion.
Inspiration can come in many forms. Keeping your sources varied and up-to-date helps ensure that your posts are engaging and interesting to your audience.
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