5 Tips for Recession-Proofing Your SMB

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Small SaaS companies are once again facing difficult macroeconomic conditions. As the specter of a recession approaches, small business owners need to take steps to make sure they relate to their customers and that their businesses are future-proof.

Achieving this goal is easier said than done. However, technology has improved to the point that SME owners can take advantage of tools that were previously reserved only for businesses. Here are 5 tools that will make your business recession proof.

Create interactive product demos

Customers have become accustomed to experiencing free trials before purchasing a product. However, offering customers a free trial can be tricky. What if your product is experiencing rapid development? Or what if your product features are still being tested, leading to unstable demo environments?

Product demonstrations are difficult to run because they are based on live data and in potentially unstable environments. If your product breaks during a demo, you can be sure that you will not receive any calls. The solution is to create a sandbox that highlights the best features of your product. The benefits of this solution are immense.

Your sales team can rely on a product demonstration that never breaks or stresses your existing infrastructure. The result is faster lead capture. They can even invite potential customers into presentations to explore the platform and offer feedback. The result is faster, customer-centric development.

Your marketing team can create an interactive product demo on your website, giving potential customers the opportunity to explore features at their own pace. Because the demo is separate from the existing infrastructure, updating the demo does not stress your resources.

You can enhance the customer experience by creating tutorials and explanatory videos, giving customers an easy way to solve problems and answer their questions. These demonstrations are also useful for training new employees and customer service representatives. The result is a safe and memorable customer experience that will make potential customers come back for more.

Walnut allows sales teams to quickly create custom demonstrations that convert. By enabling this customization, sales teams can tailor experiences to each potential customer. This platform provides sales teams with all the tools they need, without the need for background equipment help. These demos can also be embedded in business websites and their click control technology will track important statistics for the sales team to monitor.

Invest in Account Based Marketing (ABM)

If you operate in the B2B space, you’ve probably come across long sales cycles and complex marketing journeys. What if there was a way to increase marketing ROI by targeting the most profitable leads for your product?

Account-based marketing or ABM is a great way to isolate your most profitable leads and target them with very insightful sales arguments. The problem is that it is difficult to know your potential customer. You need to exploit a lot of data and figure out how to target a potential customer.

The technology has significantly simplified the execution of ABM campaigns. Most modern platforms help you leverage ML and AI algorithms to detect trends in customer behavior. They help you use existing customer data to identify similar leads that fit your product perfectly, for example.

You should also consider the data of website visitors, such as demographics, job functions, and industry. Integrate this information with your ABM platform to present a potential landing page to potential customers, increasing engagement and generating more sales.

A good ABM platform also gives you a database of key contacts within your industry. Your sales team will spend less time chasing the wrong accounts. Your marketing team can run highly profitable multi-channel campaigns that target your ideal customers. Make sure your reports link marketing spending to business goals. This way, you can justify spending and measure ROI.

RollWorks is simplifying ABM B2B campaigns by aligning sales and marketing efforts. The platform uses ML algorithms to identify potential trends that your sales and marketing team can quickly tap into to create memorable campaigns.

It simplifies product development

Product owners face significant challenges when it comes to managing small computers. Team members not only work on several tasks at once, but the same product owners have to come in and wear different hats. Small business product owners need all the help they can get, and automating roadmaps and product reviews is the best way to reduce your workload.

One of the problems is to create views on different work philosophies. For example, a Kanban board looks different from a Scrum sprint calendar. Choose a platform to help you easily switch between these views.

Be sure to collect feedback from your developers on product development paths. This will align the team towards a common goal. The most important factor in deciding development goals is the needs of the client. Collect data on customer usage and issues with your product.

Communicate these goals to your team and prioritize the resolution of these issues. Use tree maps to organize these goals.

Chisel simplifies these tasks thanks to a highly intuitive platform that provides product owners with all the information they need. Owners of your products can quickly incorporate feedback or market trends by creating a goal and connecting the next features to meet the need. Release management is also simple with Chisel, eliminating much of the experience of manual work product owners during those times.

Aim for faster sales spreads

Sales outreach is essential to building a solid business. If you collect data about your customers, you will need to leverage that knowledge to better connect with them. Sales outreach platforms these days go beyond hosting large contact databases. Choose a platform to help you align sales with marketing.

For example, you need to be able to run demand generation campaigns from the platform and link all contact information seamlessly. A good sales outreach platform should also integrate seamlessly with your CRM, to deliver a cutting edge image to potential customers.

It is also a good idea to integrate customizable web forms that collect different information depending on your potential customers. Link these datasets to your outreach and CRM platform to give you a comprehensive view of your leads and customers. As you gather more data, you will have the opportunity to retain customers who will help your business in difficult times.

ZoomInfo is a well-known tool that many B2B companies have used regularly. It has one of the most comprehensive contact databases out there. However, the platform has more functionality beyond a database of contacts. ZoomInfo’s integration with your CRM is seamless and gives you a platform that automates most of the tedious work associated with sales and marketing.

You can import interactions into Salesforce to track your pipeline, helping you create relevant conversations with leads and increase sales.

Capture real-time chat information

Chatbots are a great way to increase interactions with your potential customers and clients. Thanks to the degree of customization offered by most solutions, you can create memorable trips and automate customer interaction. The result is less stress on your customer service teams, which means more time spent resolving high-priority customer queries.

You can also close sales faster thanks to the automation of most workflows. Create multi-level workflows with your sales representatives and reduce their workload seamlessly. Most chatbots are equipped with integrated data analysis and tracking to give you information about potential customer needs. You can integrate this knowledge into customer service workflows to quickly meet customer needs.

The ProProfs chatbot solution provides your company with a means to interact with existing customers and collect highly relevant potential data.

Many solutions to a recession

SaaS SMEs are facing tough times. However, technology is improving by leaps and bounds, giving you many solutions to develop a committed customer base and build your pipeline.

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Image: Depositphotos

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