6 Ways to Get More Instagram Saves

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Instagram “saves” launched in 2017. Now, it has become a popular metric among influencers and brands. The purpose of Instagram saves is to mark posts that users want to look at later. It also allows the user to categorize their bookmarks as collections. But the best thing is that you can see how many people have marked your post as a creator. And with the advent of the hidden “Like” feature, saves have found their place in the limelight.

“Saves are similar to likes.” Think again!

Many marketers may argue that savings is another vanity metric similar to likes. But I have a different opinion. Unlike likes, saves are a powerful engagement metric. People may like your posts for several reasons:

  • It could be for a like in return.
  • They might like it because you used a spam hashtag in your post.
  • Users liked your outfit in the post instead of your new marketing hack.

Therefore, it is difficult to conclude from the number of likes received on a post what really makes it a vanity metric. However, saves allow you to identify what kind of posts are being appreciated by the audience. It also tells you if your content is actually adding value to your audience. Creators can also develop an effective content strategy by analyzing save patterns.

Before we present some tips, let’s first understand why people save Instagram posts. They do this because they find your post valuable and want to come back to it later. Also, an Instagram save is the result of emotional triggers like FOMO rather than logical ones.

Therefore, it is safe to say that authentic, truthful, informative, relevant and entertaining content is more likely to be saved. So, make sure your feed content has these qualities and continue below for six tips to get more Instagram saves:

1. Knowing that users connect more with human faces

There was a time when Instagram was mostly filled with quotes and pictures. But since videos have come into play, the idea that audiences connect better with faces has only gotten stronger. Since humans are social animals, they connect best with an individual or a human face. This connection between the brand and the audience builds trust and followers, which leads to more savings.

2. Make the caption space a goldmine for users

Instagram allows 2,200 characters in a caption. So it’s a perfect opportunity for businesses to add context to their post. They can make your post more detailed, informative, unique and worth keeping that way.

Captions should add value to the post. Treat the caption space as a microblogging platform, which many influencers and brands are already doing. Also, users will spend more time on your posts, improving dwell time. It will indicate the likeability of the content among users to the algorithm.

3. Use infographics

While faces help companies better connect with their audiences, the effects that graphics produce aren’t purely waste. Infographics play an important role in educating the public. Springer’s research concluded that people who follow instructions with text and illustrations do 323% better than those who follow instructions without text and illustrations. And since users may need to look at them often, they save them.

4. A strong CTA is better than no CTA

Sometimes getting more savings on your posts is as easy as asking. Your audience may already be consuming your content for what it’s worth. But a simple call to action asking you to save your post can increase your savings. You can keep it simple and short in your caption with a line like “Save it for later!”

5. Don’t sleep on visual quality

High-quality images are the heart of Instagram and contribute to more savings. Humans tend to judge appearance. And so attractive and easy-to-see graphics play an important role.

If you create reels, commit to a configuration. It incorporates good light, better backgrounds and relevant video graphics in medium to high quality. According to Brain Rules, people retain 65% of information if the same information is paired with a relevant image.

6. Different types of content work wonders

Your savings depend primarily on the type of content you post. For example, quotes are well-known for motivating the user because of their coaching factor, compelling and powerful language and the human desire to follow in the footsteps of leaders, says Fast Company. They also get more saves from users who want to watch them later.

Exclusive tips and tricks, evergreen and nostalgic content of your strategy can save you more. Plus, you can combine all of these types of content instead of just one thing, like quotes, and see higher savings.

Track your saves with a few taps

You can’t see any saved posts unless you’ve switched to a pro account. Go to “Settings” and then “Accounts” in your Instagram app. Select “Switch to a professional account”. Once done, you can now track saves for future posts. Here are the two ways to track saves:

  1. Via feed: Open all posts you’ve published after switching to a professional account. You will find an option before the title that says “Show Statistics”. Click on it to see the number of saves for the post.

  2. Through statistics: Go to “Statistics” on your profile page. Tap “Content you’ve shared. Tap the “Reach” filter and select “Save” from the drop-down menu. Based on the duration selected in the filter, it will show you the number of saves of your posts.

Connect the dots of metrics, such as saves, and you can always navigate your strategy for better results. While savings is a better metric than I like, it’s still far from what drives revenue for the business. You can chase savings, but don’t sink into oblivion and ignore the metrics that really matter and define ROI.

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