7 Ways to Attract Corporate Sponsorships » Succeed As Your Own Boss

7 ways to attract the social image of corporate sponsorshipsCorporate sponsorships are when large companies partner with smaller or influential companies to reach their target audience. If you are a small business owner looking for additional sources of income, this is a viable avenue to consider. Once you understand how corporate sponsorship works, you can position your business in a way that attracts corporate sponsorship. This article will help you get started.

Corporate sponsorships: the basics

First of all … I warn you not to think of corporate sponsorship as “free money”. Large corporations only sponsor if they believe they will get a return on their investment. Therefore, they are selective in their choice and you will have work to do.

Next, it is important to understand that there are many different corporate sponsorship offers. For example:

  • Contribute blog content to your website as a “residential expert” and share it with your audience.
  • Post sponsored blog posts to your own business blog so that the sponsor can reach your audience.
  • Participate in a social media campaign where you talk about the launch or contest of the brand’s product.
  • Hosting product gifts through your social media channels.
  • Show corporate sponsor ads on your website.
  • Represent the brand as a speaker at industry events.

7 Ways to Attract Basic Corporate Sponsorships

When working with a corporation, you can even create a package that includes several options.

Before signing any contract, make sure you understand what is expected of you, and then commit to offering what you are being asked to do. Some things to keep in mind are when deliveries expire, how you will be paid, and how long they can use your content and similarity in relation to your brand.

Finally, my advice to small businesses involved in corporate sponsorship is to know your value. Sometimes, as entrepreneurs, we are ashamed to charge what we are worth. A large corporation that can pay you three times what you are asking for will not tell you that you are charging less. It’s up to you to quote a good price, one that makes you feel a little uncomfortable but reasonable.

Now that you understand the basics, let’s continue with what you can do to position yourself to attract corporate sponsorship.

How to Attract Corporate Sponsorships

Companies are always looking for ways to reach their target customer, and if they can do it through you, they will be willing to pay. So take a look at this list of ideas to help you attract corporate sponsorship and position yourself as a great brand partner.

1. Increase your followers on social media

Social media is often an important part of any corporate sponsorship campaign. When a brand plans to invest in you, you will want to see that you have a large number of followers (tens of thousands of followers) in the main social networking platforms such as Twitter, Instagram, LinkedIn and Facebook.

7 Ways to Attract Corporate Sponsorships Increase Your Social Media Tracking

2. Promote participation in social networks

Don’t have tens of thousands of followers yet? You can still attract corporate sponsorship if you have a particularly engaged audience. If a corporation can see that your posts receive tons of likes, comments, and shares, it will be interested in your community, especially if it sees you interacting with your followers and can see that you have built a strong relationship.

3. Publish consistently

Publishing consistently is the key to growing a large, committed number. Corporate sponsors will want to see you consistently post to your blog and social media channels without a long hiatus. They will want your branded messages to be mixed with quality content that you are already posting regularly.

7 Ways to Attract Corporate Sponsorships Post regularly

4. Choose a niche

Why are you known? For me, as a SmallBizLady, it is clear that I have done my best to help small business owners get started and grow their business. That’s why I tend to attract corporations looking to connect with the small business community. This is important because corporations want to make sure that their work with you is targeted at a specific audience. Therefore, you can attract corporate sponsorship when you define who you are and delve into a specific niche.

5. Understand your value

Why will a company benefit from working with you? It’s worth considering if you want to attract corporate sponsorships. There are many experts in each niche, so the more you can let your specific value shine, the more likely it is that corporations will see it and want to work with you.

6. Include contact information

It sounds simple, but to attract corporate sponsors, you’ll also want to make sure it’s easy for them to contact you. There are too many brands out there to spend a lot of time trying to dig up your contact information. So make sure it’s easy to find on your website and all your social media profiles.

7 Ways to Attract Corporate Sponsorships Contact Us

7. Upstairs

Instead of standing back and waiting for corporations to find you, you may want to try offering paid sponsorship to a brand. Remember it’s okay to start small. Write down a list of possible brands that match yours, and then get in touch. For tips on building a relationship and offering a presentation for corporate sponsorships, take a look at this article.

Final thoughts

Corporate sponsorships can add a new source of revenue to your business and allow you to engage in amazing collaborations with big brands. Be sure to select the brands you are comfortable with. Don’t promote what you wouldn’t buy or use, or you might lose your trust in your audience. Also, always look for bigger business opportunities. While a single blog gift is nice, when you start attracting corporate sponsors, you should look to establish long-term relationships.

Do you have any additional tips on how to attract corporate sponsorships? Let us know in the comments below!

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