A Guide to Content Batching for Social Media

Question: I have a lot of great ideas, but I find that I don’t have enough time to make them all happen. What do you recommend?

Creating content can be fun, especially when you have a lot of ideas to work with, but it also takes a lot of time. There are many workarounds to this, from content reuse and cross-posting to content bundling, the highlight of today’s article.

Content Batch helps you save time, publish consistently, and reuse your ideas seamlessly across platforms. In this article, we’ll explain how you can create a system for grouping content that allows you to execute all of your best ideas with plenty of time to spare.

What is content batch?

With this strategy, you create content in batches for use over a long period of time. For example, instead of creating a new graphic every time a post is ready to go live, work on multiple images several weeks in advance.

Content batching is a productivity and planning technique that can help improve the creation process for you and your business.

Benefits of the content package

The main purpose of the content batch is to help you stay ahead of the curve so you can focus your energy on other areas of your business. It also helps you to:

  • Save time and energy
  • feels free to take time off whenever you need it because you always have content ready
  • Create a cohesive structure for content publication. Having content on hand means you have what you need for specific dates and times, but you can also scroll through posts if something more specific happens, like a breaking news story or surprise industry update.
  • Increase productivity and consistency while reducing procrastination

For anyone looking to be more consistent with publishing content, creating content in batches is a great way to do all the hard work at once, so you have multiple options for future use.

Understand your content pillars

Content pillars are the themes or topics used to guide what you post for your brand. A baby clothing brand will post content related to baby and parents, and a logistics company will post transportation and e-commerce content.

Some ways to identify content pillars include:

  • Brand values. If your brand has specific values ​​that can be translated into content, these could influence your pillars.
  • Public interests. What have your customers come back to repeatedly?
  • Analytics. What has historically been very effective for your brand’s content? Is it a particular topic or content format?

An example of a brand that knows its content pillars is Ello Products, which markets reusable food and liquid storage products. On its social media, the brand publishes content that tends to focus on these things: sustainability, meal prep, and customer-driven campaigns.


Who says summer is over? Take your taste buds to the beach with this Strawberry Paloma recipe β›±πŸŒŠ #drinkrecipe #recipe #drinkideas #cocktail #cocktailidea

♬ original sound – evie

Outlining your pillars keeps your perennial content cohesive so your audience knows what to expect outside of time-limited content. You can discover which content pillars will resonate with your audience through a combination of competitor and audience research, as well as experimenting with different options.

Experimentation is especially important because the results of your analytics can help you better determine what your audience connects with and what you should leave behind. Bonus tip: If you use Buffer to schedule content, you can easily track your analytics in your account!

Shout out: Check out these articles for more tips on understanding and applying your analytics: 1 and 2.

Spend time brainstorming and planning

For the content batch to be effective, you need to plan ahead. The ideal outcome of the batch is to help you be productive while reducing procrastination, which means you have to put in a lot of initial effort for the bottom line.

If you’re looking for content creation ideas, here are some of our suggestions.

  • Pillars of the brand
  • Holidays: Just pick the one that fits your brand and create your content ahead of time:
  • User Generated Content – ​​Can act as a consistent flyer of batched content while improving your community engagement.
  • Blog content
  • Company updates and campaigns

Featured Note: Check out this article and this article for more content ideas.

Case study: The Cosmic Latte

The Cosmic Latte is an account that provides its audience with content intended to educate and entertain about astrology. When you visit their account, their audience can expect to see content on relevant topics such as horoscopes or customer testimonials.


Link in bio to sign up for emails πŸ’ŒOn Sunday’s cancer moon, I’m taking a bath, getting my space, and spending a cozy night alone β˜οΈπŸ’§#moontransits #moonsigns #cancermoon #piscesmoon #taurusmoon #astrologyforecasts #astrologytransityp #astrologytransityp #astrologytiktok

♬ original sound – thecosmiclatte

This is a great example because with astrology-focused content, you can plan ahead. After all, information is based on predictions that can be interpreted for different audiences. As long as the creator keeps track of what’s coming next, whether it’s Virgo season or the full moon, they can stay ahead of the curve and plan content accordingly.

Highlighted text: You can use Buffer’s Drafts feature to let your ideas flow as they come and expand on them when you’re ready. That way, you don’t spend too much time brainstorming and you can spend time on the creation process.

Batch create copy and visuals for all your content in one session

This is the bulk of the work of creating batch content for social media and relies on proper organization with a content calendar or similar tracking system. At Buffer, we use Notion to track which projects we’re working on, so we always know when content is due and can create it ahead of time. This method works for us because we have a clear view of everything we need to get out, but we can also move things around if we need to.

A great way to avoid spending hours a day creating content is to set aside specific hours in a day or days a week to work on specific parts of your content that you can do at once. For example, you might spend a few hours on a Monday creating your brand’s visual content, whether it’s product photography or creating images in Canva or Photoshop. Then you can spend a Tuesday writing the copy that goes with your images, etc.

Schedule your content

The last piece of the puzzle that makes the content batch so effective: scheduling.

If you’re worried that scheduling ahead will affect the performance of your posts, fear not! We’ve answered that question, but the short answer is that it’s not. Either way, it helps you stay consistent with your schedule so you never have to worry about forgetting to post.

And of course you should use Buffer to schedule your batched content; start here

Use the content batch as a way to prevent burnout, not make it worse

In other words, don’t feel pressured to post on social media, batch content or not. Life happens, and part of avoiding burnout is understanding that some days you won’t get anything done, and that’s okay.

Instead of putting in hours of work, focus batch content into your weekly process to do smaller amounts with the same effect of having the content ready in advance.

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