Are you ready for another sweet and savory mashup?
Mondelēz International MDLZ,
The food giant behind the Oreo and Ritz brands has launched a snack that combines the two delights into one, available through a limited-time mail offer.
How limited? There were 1,000 boxes of the Ritz X Oreo combo in play, starting Thursday at noon. But in a few hours they are gone. (Technically, the snacks were free, but shipping was $ 3.95.)
EBay Sellers EBAY,
they are already selling the item for considerable sums. A couple of them are priced at $ 600.
It is perhaps not surprising that Mondelēz introduced the article, which includes a Ritz cookie and an Oreo cookie that includes peanut butter and “cream” fillings. In recent years, Americans have shown that they can’t get enough of sweet and savory foods. The donut burger has become a staple at fairs and carnivals. McDonald’s MCD,
It has its McGriddles breakfast sandwiches, with savory items stuffed between grilled cakes.
And earlier this year, Jeni’s Splendid Ice Cream, a gourmet brand, launched a whole flavor of bagel seasoning: yes, salt, sesame seeds, garlic and more with the frozen dessert.
Food experts and marketers told MarketWatch that there is a reason why sweet and savory products are so popular. In a word, the combination works.
“I’ve always found that a little salt illuminates something sweet, which is why a touch of sea salt in a brownie is so delicious,” said veteran food writer Aly Walansky.
Darryl Harmon, executive chef at Clinton Hall, a New York City restaurant, echoes this point. Harmon speaks from experience: One of his most popular items is a grilled cheese sandwich made with what else? – donuts. Harmon says it sells about three dozen orders a day.
Of course, some cooking enthusiasts warn that you can take something good too far. Walansky says there are some sweet and savory mashups he couldn’t understand. “I don’t want ice cream with my bolognese sauce,” he said.
But most food professionals are on board with the Oreo-and-Ritz combination. Diamond Wynn, a recipe developer for VeryPlate, a food kit service, said she would be “excited” to try the mashup, noting that her grandfather “used to put peanut butter and sea salt in Oreo cookies.” , so the combination is something that talks about its culinary roots.
“You have to be adventurous with food,” Wynn said.