Last week, at Apple’s annual Worldwide Developers Conference (WWDC), the company took a look at what it expects for its products, including a new iOS system (iOS 16), a set of M2 chips to revolutionize the company’s MacBook laptops and a Buy Now option, pay later for the company’s popular Apple Pay feature.
While people had speculated that Apple would announce plans to launch an AR / VR headset during WWDC, many were surprised to find that the world of augmented reality was not mentioned at all.
While the tech giant has often led the way in innovation (like the iPod, for example), the company has yet to make a strong foray into the world of virtual reality.
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But according to a new report based on information from technology research analyst Jeff Pu, Apple could launch a pair of augmented reality interactive glasses by the end of 2024.
Other companies, such as Snapchat’s Spectacles models and Meta’s Quest, have ventured into the realm of glasses and visual devices, but Apple’s rumored design will be more sleek and compatible with iPhone software.
According to analysts, the glasses will be launched in late 2024 and will likely serve as a secondary screen for the iPhone, while a more technical AR / VR headset (estimated to be launched first, perhaps in 2023) will probably be the l ‘reference company for more extensive programming and immersive experiences.
Prior to WWDC, it was revealed that Apple had applied for a trademark under “realityOS”, which has led to the belief that the company will soon experience a major boost in the virtual world.
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Undoubtedly, Apple’s glasses would compete with the Meta Quest (formerly Oculus) and Meta Quest 2 headphones, which run using Facebook software.
Meta has been reported to be about to announce the third of its virtual reality headsets, the Meta Cambria, which is expected to be a more advanced VR / AR hybrid model.
Apple rose just over 2% in a one-year period since Monday morning.