In 2022, we surveyed over 500 video marketers and found that YouTube has the most use, more so than TikTok and Instagram. It is also the platform that sellers will invest the most this year.
With so much emphasis on the platform, we wanted to know what days and times publishers saw the best results.
Keep reading to find out what we’ve discovered.
When is the best time to post on YouTube?
Our 2022 social media trends report shows that the best times to post on YouTube are 6pm to 9pm, 3pm to 6pm and 12pm to 3pm on Fridays, Saturdays and Sundays.
Creating a video for YouTube is no easy task. First comes the idea, then the script followed by filming and finally editing, and that’s just on a high level. Imagine doing all this work just to upload a video that doesn’t have much traction.
When you first start, you are forced to fight. However, if you’ve been doing this for some time and still don’t get any traction from your videos, the culprit may be your upload time.
In 2021, we surveyed more than 300 U.S. marketers for our Social Media Trends Report and asked, “When is the best time to post on YouTube? ”
To begin with, our report revealed that most marketers surveyed say they post on YouTube four or six times a week – as much as they post on Instagram, TikTok, Reddit and many other social platforms. The only platforms where respondents posted every day were Facebook and Twitter.
While other social media platforms offer a myriad of formats to capture audiences, from ephemeral content and inbound content to polls and live streaming, YouTube is slow to expand its formats.
As such, it’s surprising that marketers post so often on the platform, given that it’s a long content-focused platform.
As for the best times to post on the platform, here’s the breakdown:
- 31% of respondents said From 6 to 9 p.m.
- 23% of respondents said From 3 to 6 p.m.
- 19% of respondents said From 12 to 3 p.m.
Note: Respondents were asked to respond to their current time zone, and by context, approximately 40% of respondents were in the Eastern time zone.
As for the best days, the data show that the weekend with Saturdays is the most popular answer, followed by Fridays and then Sundays.
One way to explain this is that the weekend gives consumers more time to explore the platform and immerse themselves in their favorite content.
Other video platforms such as TikTok and Instagram focus on short content, making it easier for consumers to get what they need during breaks throughout the day. YouTube, however, requires more time commitment.
When is the worst time to post on YouTube?
Wondering when you shouldn’t post on the platform? According to our social media trends report, Mondays are not as popular with marketers.
Only 5% of marketers surveyed said Monday was the best time to post on the video platform. The second least popular day was Tuesday, followed by Wednesday.
In terms of times, here’s a breakdown:
- From 6 to 9 in the morning
- 21:00 to 12:00 (midnight)
- 9 a.m. to 12 p.m.
Less than 20% of respondents said a morning post (between 6 a.m. and noon) offered the best results.
Does it matter what time you post to YouTube?
The answer to that is both yes and no. Yes, it matters when you post to YouTube in the short term because it will affect the number of views your video gets in the first few hours. Optimizing your views during this time period can help you drive more traffic to your content and help your channel grow.
However, it does not play an important role in the long run. Say your video was released at 3am, this has little impact on the number of views you can get over the next few months or years. Unlike a platform like Instagram, where fresh content is key to success, novelty is not the most important ranking factor on YouTube, but relevance.
This means that even if your video doesn’t work well initially, if it’s the most relevant video for a user’s query, it can gain quite quickly.
How to find the best time for your channel to post
Your Analytics dashboard is the best place to find the most accurate and reliable data for your channel, including the best time to publish.
If your channel is getting enough traffic, you’ll have access to an advanced report that shows you when your viewers are most active on the platform.
To access this page, follow these steps.
- Open YouTube Studio.
- Click “Analytics”.
- Open the “Public” tab and view the report.
Knowing the best times and days to post on YouTube is not a strict decision about when to post. Instead, it should be used as a guide to optimizing your channel for short- and long-term success.