Blue Apron starts offering meal kits through

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Shares of Blue Apron Holdings Inc. rose more than 12 percent during the extended session on Wednesday after the company said it would make some of its food kits available through Walmart Inc.’s WMT.
Market free of charge to customers for a subscription.

Blue apron,
he said his “collaboration” with the market, effectively immediately, gives the company access to a “new group of customers” and removes a barrier for people to try their service.

“This is just the beginning, and we look forward to expanding our offering throughout the year,” Blue Apron’s chief marketing officer Dani Simpson said in a statement.

The food kits will be made directly by Blue Apron, “maintaining the efficiency and scale of the company’s direct consumer model and a strong supply chain,” the company said.

Blue Apron offers a variety of meal subscriptions at different prices, depending on the number of portions and styles chosen in advance, such as fast food, child-friendly and more. It also charges shipping.

Blue Apron last month announced a $ 70.5 million capital infusion from a longtime investor in the company and others, and at the end of last year launched a “warm and warm” food option. to serve”.

The company saw an increase in demand for its pre-pandemic food kits amid public health home orders, making a GAAP-adjusted profit in the second quarter of 2020. However, it has reported losses. since then.

Shares of Blue Apron have fallen 54% this year, compared to a loss of about 14% on the S&P 500 SPX.

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