Bored and Hungry, the fast food restaurant that uses NFT’s from the Bored Ape Yacht Collection for its image


This article has been translated from our Spanish edition using AI technologies. There may be errors due to this process.

No, it’s not a restaurant where, in addition to burgers, you can buy NFT’s (non-consumable tokens, that is, digital assets that represent something unique). Boring and hungry is just a fast food restaurant that uses four of the characters of the Bored Ape Yacht Club collection as part of its corporate image.



Mario Tama | Getty Images

Located in Long Beach, California, the site was opened by a businessman named Andy Nguyen a couple of weeks ago. After acquiring four NFTs from the exclusive collection, he decided to use them to give image to his business. “We spent a little over $ 267,000 on the main ape, which is what our logo has, on the mutant apes we spent between $ 65,000 and $ 75,000 each,” the businessman told ABC7.

Originally the idea was that the place was just one pop-up shop (i.e. temporary) for 90 days, but given the success it has had, it has now become a permanent restaurant. There are two different types of burgers: traditional beef burgers and vegan burgers with vegetables. And although it is not possible to buy any kind of NFT in the restaurant, it is possible to pay with cryptocurrency (ApeCoin and Ethereum).

Nguyen has extensive experience running fast food businesses: burgers, ice cream, cafes, including a Hello Kitty themed cafe. He is also part of the team that created the NFT Food Fighters.

NFT’S AND INTELLECTUAL PROPERTY

Although the Bored Ape Yacht Collection NFT was created by Yuga Labs, Andy Nguyen and his team may use the image of some of them for their restaurant due to the ownership of these specific pieces. When you purchase a non-consumable digital token, you may also acquire the right to use your image in other areas (although this does not happen automatically and must be recorded in writing if it does). This makes it possible to give creative and different uses, as is the case with this restaurant or Kingship, the virtual band that uses characters from the Bored Ape Yacht Club as members.

As NFTs become more popular, we can see them becoming more and more present in the physical world.



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