Twitter early Sunday announced it would ban accounts that post links or usernames for certain “banned” third-party social media platforms, only to apparently rescind the rule about 12 hours later after it sparked more controversy and apparently enough backlash for Elon Musk to take to Twitter. users whether he should step aside as CEO.
“We will no longer allow free promotion of certain social media platforms on Twitter,” Musk’s company said in a Sunday morning tweet thread posted as much of the world was watching the World Cup final. “Specifically, we will remove accounts created solely for the purpose of promoting other social platforms and content containing links or usernames for the following platforms: Facebook, Instagram, Mastodon, Truth Social, Tribel, Nostr and Post.”
In a blog entry, Twitter said that cross-promotional posts will still be allowed, but that “accounts used for the primary purpose of promoting content on another social platform may be suspended.” It did not specify how it will decide what an account’s primary purpose is, but provided examples of prohibited content, including: “follow me @username on Instagram,” “email@example.com,” and “check out my profile on Facebook.” – facebook.com/username.”
The new policy drew an immediate outpouring of criticism from many Twitter users, with some saying yes capricious i arbitraryand yet another example of Musk changing Twitter’s rules without warning to suit his whims.
In an answer At Twitter’s announcement, former Twitter CEO Jack Dorsey, who once called Musk “the singular solution that I trust” to run the company, said: “It makes no sense.”
Musk later clarified the rule, saying a tweet: “The policy will be adjusted to suspend accounts only when the *primary* purpose of that account is to promote competitors, which basically falls under the no-spam rule” and adding this “Going forward, there will be a vote for major policy changes. My apologies. It won’t happen again.”
By Sunday night, the Twitter thread and blog post announcing the rules had been deleted. It was unclear if there was any actual policy change aside from Musk’s tweet.
Late Sunday, Musk posted a survey asking if he should step down as chief executive and said he would “abide by the results”.
Musk said at a court hearing in November that he hoped to “find someone else to run Twitter over time.”
In a tweet On Sunday, Wedbush analyst Dan Ives said: “If Musk leaves as CEO of Twitter and appoints someone else (ideally social media fund), that would be a huge positive for Tesla stock, as the Twitter overshoot would clearly be significantly reduced in our opinion.”
Musk has reveled in fighting US regulators for years, and the short-lived new ban on links appears to have been a direct violation of the European Union’s new Digital Markets Act, which comes into force in May 2023 , which will ban “guardian” platforms. prevent consumers from linking to businesses outside of their platforms. Penalties include fines of up to 20% of the company’s annual revenue.
Sunday’s moves came after several prominent tech journalists were suspended, then resetlast week to report on Twitter’s ban of an account that tracked Musk’s private jet.
While Musk, who contested his $44 billion takeover of the company in October, has been described as a free-speech absolutist, many of his policies as owner and CEO of Twitter have been silencing their critics.
Amid the chaos of his Twitter tenure, Musk’s other major company, Tesla Inc. TSLA,
he has seen his stock suffer; On Friday, the stock closed its worst week since 2020, with a prominent Tesla investor calling for Musk to step down as CEO, saying he has “gone” on the electric vehicle maker.