Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80% of their time and money by concentrating on the right 20% of their market; then apply 80/202 and 80/203 to gain 10X. even 100 times success. With a powerful 80/20 software tool (online, included with the book), marketers and marketers discover how to reduce time wasting; advertise to hyperresponsive shoppers and avoid tire pitchers; gain coveted positions in search engines; differentiate yourself from competitors and gain esteem in your market. With the tools included they will see exactly how much money they leave on the table and how to put it back in their pockets. Vendors will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by Marshall’s online tools such as The 80/20 Power Curve, a tool that helps you see invisible money, and a marketing DNA test, a personal assessment that focuses on sales assets natural, this timeless guide promises to change the game. for experienced and novice sellers and sellers.