The road to the 2026 FIFA World Cup in the United States, Mexico and Canada officially began on Wednesday evening, when FIFA unveiled the official logo for soccer’s biggest tournament at the Griffith Observatory in Los Angeles.
The logo, which was unveiled by FIFA President Gianni Infantino and two-time World Cup winner Ronaldo Nazário, features an actual image of the FIFA World Cup trophy in the foreground and the year of the tournament in bold at the bottom. This is the first time that the FIFA World Cup Trophy has been used in the official logo.
As well as unveiling the tournament’s official logo, FIFA unveiled the WE ARE 26 campaign, which aims to encourage “people, places and communities” to play an active role in launching the tournament, according to a press release from FIFA.
“WE ARE 26 years old is a rallying cry,” said FIFA president Gianni Infantino. “It’s a moment when three countries and an entire continent collectively say, ‘We stand together as one to welcome the world and deliver the biggest, best and most inclusive FIFA World Cup ever.’
“The tournament will allow each host nation and participating team to write their own page in the FIFA World Cup history books, and this unique branding is an important step on that path to 2026.”
According to Infantino, the 16 host cities will each have their own individual brands developed by FIFA with more color and iconography to make each logo feel unique to the World Cup host cities.
“As we celebrate together here in LA tonight, an entire continent is celebrating that the entire world will join North America for the Greatest Show on Earth in just three years,” Infantino said.
The 2026 FIFA World Cup will be broadcast by FOX Networks.
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