Forget Finding Your Niche. Do This Instead to Realize Your True Passion.


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“A jack of all trades is not a jack of all trades.”

This quote is often used to support the belief that online entrepreneurs need to carve out a niche in order to be taken seriously and make money. But did you know there’s more to dating?

“A jack of all trades is not a jack of all trades, but often better than a jack of all trades.”

Instead of saying that specialization is the way to go, praise people who are good at many things. Being versatile is a good thing, so why are we taught to only pick one thing we’re good at?

When you are multi-passionate and/or multi-talented, being told that you will be passionate seems like an impossible task. Instead of making your life easier, this tip can lead to:

  • Constantly change your offers.
  • Be confused about who your ideal customer is.
  • Make money doing something you hate.

It turns out that squeezing into a well-labeled box isn’t all that fun. Of course, if all you care about is making money, you can pick a profitable niche and go all out. It doesn’t matter which one.

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But if you want a full life, not just a full bank account, you need something more. You need a purpose. Finding that purpose is what will guide you to the deep, all-encompassing joy we all long for. That, to me, is what finding your “one thing” means.

This is not downward. It’s about you—who you are, what you value, what you would happily do—regardless of how much money, power, or prestige is attached to it.

And to find out your “one thing”, you have to learn to listen to yourself and trust yourself. I know because that’s what I had to do when I was stuck. On the outside, I did it. I had a thriving dance career in the dance world—dancer, choreographer, dance company owner—I was living the dream.

But dance was not my only love. I also loved teaching theater, qigong, tai chi, yoga and entrepreneurship. Then life happened, and it was a wake-up call. My relationship ended. Performance subsidies were cut. I lost my dream apartment.

Lost and needing a break, I went on vacation to Bali and stayed for 3 years.

I wanted something different for my life. That’s when I met digital nomads running amazing businesses all over the world from their laptops. This location-independent business seemed like the ultimate freedom, so I closed my dance company and went for it.

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Like many of you, I was told I had to carve out a niche. The problem? There was no niche that included everything I cared about. I wanted to serve people, but I wanted to do it as a dancer, teacher and energy worker.

I wanted to find a way to fully incorporate myself into my business. Instead of trying to be known as one thing. If I had to use an analogy, it was like I decided to stop trying to lose weight to fit into a dress and instead focused on finding a dress that fit me perfectly.

One day, I decided to stop looking for answers outside and look for them within myself. I asked myself: what drives everything I do?

The more I listened to my inner self, the more the pieces came together. One day, during a deep meditation session in a jungle in Bali, the words came to me so clearly. Words that may not make sense to others, but were exactly what I had been looking for.

My “one thing”. It’s not a niche, but a lifeline.

Armed with this knowledge, my doubts, fears, confusion, guilt, and limiting beliefs fell away. I stopped stressing about whether closing my dance company was a smart move because I knew I was still living the same purpose I had in everything I had been passionate about. Suddenly, I could see the golden thread flowing through my life and I trusted where it was leading me.

Your “one thing” is a deep soul purpose that brings clarity, confidence, and reassurance that no matter what happens in your actions, the actions themselves are fully aligned with where and who you want to be.

This feeling is so empowering and liberating; you don’t even have to tell people what it is for it to work its holy magic. It becomes such an intrinsic part of you, that it guides you, your decisions and your mindset.

In business, it guides your strategy and messaging. It is the energy that attracts your future customers. You just have to be willing to see it as your source—an eternal well of inspiration and confidence from which you draw.

When you stay connected and true to your “one thing,” it allows you to be creative, experiment, and release the things that don’t serve your greater good.

So here I leave it to you to find your “one thing” and use your business as a vehicle to spread your magic. To get there, you just have to answer five questions:

  • What breaks my heart?
  • What is the greatest lesson I have learned in this life?
  • Why do people come to me?
  • What encourages me that I can talk all day?
  • If you could only help people with one thing, what would it be?

Then complete this sentence.

“I’m certified, qualified, and/or experienced in _____, but I really only do/teach/coach ______.”

This is your “one thing”. Once you know it, you can package it, market it, and finally build the joyful business and life you long for.



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