This article has been translated from our Spanish edition using AI technologies. There may be errors due to this process.
The fashion industry has been experimenting for months to adapt to the new realities of the market: NFT, metaverses and digital currencies. Gucci The fashion company founded in 1921 by Guccio Gucci in Tuscany, Italy, has decided to take an important step that could motivate other brands in the sector to do the same: will now accept payments in cryptocurrencies .
According to a statement, some brand stores in the United States will begin accepting cryptocurrencies later this month pilot program ; The cities that will take part in this pilot test are Los Angeles, New York, Miami, Atlanta and Las Vegas. By the end of the summer, all of the brand’s stores in the United States will accept payment in cryptocurrency. To make the payment, customers will receive a QR code by email that will allow them to access their digital wallets.
“Gucci has established itself as one of the first adopters of Web3 technologies, including the blockchain, and cryptographic payments are a further step for Gucci to combine its existing physical presence with its emerging Web3 efforts,” he said. explain the company in its statement. Press release. Guests can make payments via ten different cryptocurrencies including Bitcoin, Ethereum, Litecoin and Shiba Inu.
Marco Bizzarri CEO and President of Gucci commented: “Gucci is always looking to adopt new technologies when they offer an enhanced experience to our customers. Now that we can integrate cryptocurrencies into our payment system, it’s a natural evolution for those customers who want to have that option.” .
Gucci has experimented with several new digital marketing strategies such as NFT and Gucci Grail, but had not taken the step to accept payment in cryptocurrency. His decision will no doubt impact the entire industry and he joins Off-White, the LVMH brand founded by Virgil Abloh, which has been accepting cryptocurrency payments for a couple of weeks.