Caribbean-inspired foods are full of unique flavors. The founder of Hillside Harvest grew up with these flavors in his family’s restaurant. And now, it takes them to the northeast. Read about the company’s trip to Small Business Spotlight this week.
What does the business do
It offers hot sauces and flavored marinades.
Some popular products include:
- Jamaican jerk marinade
- Pineapple Strawberry Sauce
- Spicy hot pepper sauce
- Hot tomato sauce kissed in the sun
Providing authentic flavors.
Founder Kamaal Jarrett is from Kingston, Jamaica. He always had a passion for food and spent a lot of time in his family’s restaurant. Now, it aims to offer the unique flavors with which it grew to customers across the Northeast.
How the business started
As a pivot.
Jarrett told Small Business Trends: “It first started as an idea for a fast-service restaurant and then turned into a CPG-focused business.”
Outstanding placement in a retailer nationwide.
Jarrett explains that the company’s biggest win so far is “Being Accepted in the North Atlantic Region by Whole Foods Market in our second year of business.”
The biggest risk
Taking advantage of an expensive advertising opportunity.
Says Jarrett: “We took the risk of sponsoring a local professional sports team that cost more than a quarter of our income at the time. The advantage is that it gave us credibility in a crowded market and we helped sign additional wholesale accounts “.
How they would spend an additional $ 100,000
Hiring and expanding your B2C business.
Deceive family members to help with production.
Jarrett jokes, “If I want to answer to a friend or family member for something they’ve done, I can only ask them to help with the production. .
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Image: Hillside Harvest, Kamaal Jarrett