What do a chain of burger restaurants, a law firm and a sustainable packaging company have in common?
They all use social media to grow their brand and they all call on the Influence Media team to help them create and manage their social content.
Founded by Luke Thornton and based in the UK, Influence Media has a wide spectrum of clients. Some big, some small. Some local, some international. It keeps life interesting for them and makes Buffer the ideal tool to develop a constant presence for this variety of brands.
This is what Luke said when we asked him about the role Buffer plays in his business:
We have more than ten customers in Buffer, which means that we manage about thirty social channels in total and on the rise. Social media management is an important part of what we do here, so Buffer is an important part of our business.
A key ingredient in Influence Media’s secret sauce is its in-house creative team. Social media is an increasingly visual world, and having professional movies and photography as part of their service allows them to deliver high quality content to their clients’ social channels.
We offer the complete video production package; from initial strategy planning, creative ideation and screenwriting to production and post-production services.
The social content they create ends up in Buffer, where they plan and schedule posts on Instagram, Facebook, Linkedin and Twitter for all their customers in a single, simple dashboard.
Buffer makes the business manageable for us. We can manage all your posts in one place and it’s easy to use. It is a real lifesaver.
Luke has also shared new feature requests with the Buffer team, and having that connection helps both Buffer and Influence Media deliver more value to their customers.
Video is such a powerful medium, and not just on platforms like Instagram. We’ve been asking for a LinkedIn native video scheduling feature for a long time and when Buffer added it to their product we were thrilled!
What about tips for any business that wants to grow their social media following? Consistency is key, according to Luke.
The secret to a great social media strategy is consistency. Buffer is the perfect tool for maintaining a consistent publishing schedule, especially if you’re juggling content across multiple channels.