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Research shows that 20% of emerging companies close in their first year of operation. Companies that survive this first year find it difficult to stay afloat and 65% end up closing in 10 years. One of the main reasons mentioned was poor marketing. With few resources available, it can be a challenge for small business owners to effectively promote their brands.
Blogs are a very cost effective tool used in marketing. So if you’re not sure if your small business should have a blog, I’d say yes, because of its marketing benefits. There are currently 5 billion Internet users worldwide and 60 percent of consumers say they read blogs on a regular basis, which represents a huge potential market to get through blogs.
Related: How to scale your blog as a startup
How can blogging help your business?
There are great benefits that your business can enjoy from blogs, such as:
Establish relationships with customers: New businesses appear every day and this has made it difficult for customer loyalty. However, with high-quality blog posts about your business and products, you can keep visitors engaged and build strong relationships with them. You can interact with visitors to your blog by answering questions or answering their comments. In the long run, this will help you build trust with your audience.
Thought leadership: People often look for solutions online every time they encounter a problem. Invest time in SEO for your business to appear in search results. If you share your knowledge and experience, you can become the expert they turn to whenever they need advice.
Create a sales contact: Blogs are a great way to drive traffic to your business. Be sure to research your target audience to understand their needs so you can cut yourself a niche. Using SEO-based content can drive traffic to your website, which can become potential customers for your business.
Related: 5 Ways to Grow Your Business Through Blogging
Creating a new blog for your business can seem like an daunting task. So here are some tips to help you create a successful blog:
1. Add value
One of the main reasons people read blogs is because they want to learn something new. Blog posts with guides, tutorials, and tips are very popular and can help you get a lot of traffic. For example, Nepal Hiking Team has a complete blog that shares information on everything you need to know about Nepal, from things to do and local Nepalese food to transportation guides and souvenirs. They offer a valuable resource for anyone looking for information or planning to visit Nepal.
2. Allows guest posting
People love to share their ideas and experiences. Allowing them to post as a guest on your blog gives them the opportunity to do so as well as interact with you and other visitors. Guest posts are also great for helping you understand who your readers are and what interests them. A good example is Hackernoon, the online platform where anyone can post and share anything related to technology.
3. Make it interactive and allow comments
A blog that allows your visitors to comment and ask questions on related topics draws more attention than those who don’t. Create an easy-to-use platform where guests can post their comments and ask questions. Making your blog interactive is very important to create good customer service and to better understand your customers, which can eventually lead to more leads.
4. Monitor and analyze your blog traffic
According to Hubspot, many people prefer blog posts that are informative, entertaining, and teach new things. It’s important to keep track of your blog traffic to determine which of your blog posts are performing best and find out what interests your readers. You can take advantage of this to grow more traffic and leads for your business.
5. Get external links to your blog
The “web” is literally a network of networks. By attracting external links from other online sources to your blog, you can significantly increase your Google ranking and drive more traffic to your site. Consider launching a press release campaign or posting guests in other more authoritative sites.
With commitment, creativity and effort, blogs can be a very effective marketing tool for your small business. Blogging is a low cost marketing strategy with great benefits if used correctly.
Related: Tips for Creating a Traffic Generation Block
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