How Digital Twins Can Change the Business Landscape


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While we use our virtual reality headsets, equip our avatars, and delve into a completely virtual world, there is one more thing we will need in the metavers: an idea of ​​where we are. Staying connected to our real geography will be essential if we are to take advantage of the potential of this new world to do business, test ideas, and make predictions about the future.

Imagine, for example, seeing the view from the windows of your new offices before you even build them; sending your automated car or drone on a simulated delivery trip to ensure the best graphical path before testing it out in the real world; or experience the local effects of a future climate-related event.

Some estimate that the economic impact of metavers, sometimes called Web 3.0, will be close to $ 1 trillion in the coming years. Research and consulting firm Gartner has predicted that one in four consumers will use the metavers at least one hour each day in 2026. It is accessed through a variety of devices, including smartphones, tablets and reality glasses. augmented, metavers is defined by Gartner as a “shared collective virtual space, created by the convergence of virtually enhanced physical and digital reality.”

Related: Why executives should take note of “digital twins”

Businesses of all sizes are already using location intelligence technology to build digital twins (3D virtual replicas of objects, operations, assets, places, and systems) to see them more clearly when it comes to to take decisions. The more the metaverse grows to reflect the real world, the more critical it will be for people, and especially new businesses working in it, to have a shared reality. This is why metavers will need a base connected to physical geography, specifically geographic information system (GIS) technology, to be useful in the real world.

Here are three ways in which location-driven digital twins can provide this crucial foundation (virtual building blocks) for companies emerging in a playground that are likely to be based, at least in part, on in the metavers.

1. See what is not seen

The metavers could be where we go to see what is normally hidden from view to look underground or behind walls with the proper geospatial technology. At least one New Jersey City water company has already done so, using a digital twin and virtual reality headphones to see what pipes are underfoot. The workers of the company see in great detail precisely which pipes are buried and where; this saves them from unnecessarily digging or damaging the underlying infrastructure when performing maintenance. It may not sound as exciting as a video game, but it is the kind of location accuracy that will be useful for various metavers industries.

Architecture, engineering and construction (AEC) professionals, for example, who want to inspect the bones of a physical building, can see a mapped twin of its infrastructure and visualize the health and performance of a building. building in real time with the help of sensors that monitor energy use. and water flow. Land developers could cast a curtain on interested investors and community members with a virtual tour of the proposed projects, allowing them to experience infinitesimal details, such as how shadows make buildings depending on the time of day. day and the look of a project. from street level.

Related: Digital twins vs simulation: three key differences

2. Build hybrid jobs

The very technologies that fuel metavers support new ways for employees to present themselves at work and new opportunities for leaders to start businesses and manage operations.

A virtual metaverse space, backed by a smart digital workplace location twin, could be a more immersive and connecting bridge between home and office. For example, virtual reality could be used to train employees in a replicated space or even to bring together geographically fragmented staff to collaborate in real time.

With hybrid work becoming the norm, mapping technology to create and manage digital twins in the workplace could also make it easier for startups to enter the market. New businesses that would otherwise have to invest in corporate real estate can achieve virtual flexibility at a lower cost.

Because real-time maps allow you to view internal assets, airport or hospital administrators, for example, can see various floors, entrances, stairs, and rooms to see what’s going on and where. We’ll probably see a crossroads in how this instant tracking of equipment and resources unfolds in the metaverse and in the real world.

Related: Why Blockchain and Digital Twins Are Good Partners

3. Simulate what can happen

While metavers is likely to be an escape route and entertainment for many, it is likely to be a valuable business tool with the ability to deliver real-world simulations.

It is something that a consultant has been doing on such a scale that it mimics the effects of global warming and shows how it will disrupt entire businesses and cities. Experiencing the replicated neighborhood itself in relation to the rising sea, the invaded storms and much more, offers a visceral and related experience with more possibilities to motivate the action.

The resilience assessments resulting from these simulations provide at least two important economic benefits. They illustrate the potential for long-term benefits for organizations taking precautionary measures and reveal a return on investment for communities planning sustainability projects.

For the metavers to be useful in the real world, where we live and breathe, it will also need to have context. The geography that underpins the real world and its maps will also apply to virtual worlds, and location intelligence will be critical to navigating and making sense of these virtual replicas. In metavers, linking digital environments to physical ones will be key to doing business there.



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