Noriega and Moran agree: Creating a profitable account helps you stay committed to making the most of your videos. According to both, the keys to making money consistent with TikTok can be simplified into three essential elements: creating an online person, managing your account, and constantly creating content.
Because passion projects are more successful, finding your niche can open the door to go viral. To get started, identify what you’re interested in creating and find your unique insight into the topic you choose, identifying what sets you apart from creators with related ideas. In my case, combining Baby Yoda with beauty products and apps led me to the fans of my niche. Understanding who consumes your videos makes virality natural, as liking your audience increases your popularity and revenue.
Managing a person online requires consistency, interaction, and role playing. You just have to be more discriminating with the help you render toward other people. “Someone who makes more curated videos is not sustainable; you are destined to run out. I think you’ve set the tone for your audience about how often you expect videos from you, “says Moran.
“If you want to be big and known for something, being extremely consistent is definitely a power move and it’s something you have to do,” Noriega adds. This also takes shape in what you create and how you interact with your fans. It all comes down to serving your audience in order to earn social and monetary money. To interact with them, you can respond to their likes and dislikes, follow fans, produce live broadcasts, support creators with like-minded ideas, or align your content with follower requests. Noriega is active in chatting with fans and openly offers his support to his viewers if they need mental health assistance or occupational counseling. For me, playing the role meant immersing myself completely in my person online. For Noriega, managing his person online is easy for him. It serves as an extension of himself, as “he likes to be himself and not fake.”
Successful content creation on any platform can be limited to cultivating and pleasing your audience and trend analysis. Your followers will expect you to be online or ahead of trends. Whether you watch it or not, we spend hours analyzing trends on a daily basis. The creators scroll through TikTok, looking for repetition as to what goes viral. You see it from other creators who also go viral, in meme formats, trendy audios and content that accumulates likes and engagement. Moran adds that even for the most digital creators, going out into the world without a phone can inspire you to set trends, rather than follow.
Immersing myself in my online person Baby Yoda has been more than rewarding, teaching me how to take advantage of the creator’s economy and compensate myself financially while doing so. Creating my own niche, posting, and staying active with the public has set the precedent for getting paid for my popularity on the Internet. May the force be with you, fellow TikTokkers. Pay – as the Mandalorian would say –is the way.