How Local Business Schema Can Boost Your Company’s Visibility Online


You’ve started a website for your local business, but with so much competition out there, you may have trouble making your website more visible online. This lack of visibility could make it difficult for potential customers to find your business. To improve your visibility in search engine results, your local business scheme might be the tool you need.

By including the local business scheme in your website code, search engines like Google, Bing, and Yahoo will be able to better understand your business and rank it higher in search results. But before you start implementing the local business scheme, you must first learn what it is and how it works.

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What is the local business scheme?

The local business schema is a kind of structured data tagging code that can be added to your business website to make it easier for search engines to identify what kind of organization you are and the products or services you provide. .

Schema tagging was created by search engines to better understand and display data using common groups of tags. Your business can benefit from branding because it can help you better optimize your website for local SEO, one of the deciding factors in ranking your content in the SERPs.

How to add a local business scheme

To add a local business scheme to your website, first visit schema.org/LocalBusiness and follow these steps:

Step 1: Determine the category for your business.

Identify the niche category for which you are optimizing your website and be as specific as possible. For example, if you own a burger restaurant, use the code “FoodEstablishment.” If your burger place is considered fast food, you can optimize it even more by choosing the “FastFoodRestaurant Code”.

FoodEstablishment is selected for the local business scheme

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If you can’t find a category that fits your business, just use a generic business layout such as Local Business or Organization, and then use the “sameAs” property to add a Wikipedia or Wikidata entry that is more specific to your type of business.

Step 2: Create or update your About page.

Your About page should be filled with information about your business and include a unique “AboutPage” layout element. Make sure the content is easy to read for your site visitors and add as many or as few related schema properties to better inform search engines about your organization.

Step 3: Test your code using Google’s rich results test or schema mark validator.

You can enter your code in the rich results test to see what rich Google results generate structured data for your page. You can also use the tool to preview how rich search results will look in Google.

The test of rich results is used in the local business scheme

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To test your structured data without specific feature warnings from Google, enter your code in the outline mark validator.

The schema mark validator is used in the local business schema

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Step 4: Add and publish your local business plan to your website.

You can add your schema directly to the HTML code or use a managed user interface, schema application, or plugin.

Step 5: Track and test your local business scheme marking using Google Search Console.

Enter your domain or URL prefix to measure the performance of your website’s search traffic and see if there are any issues or improvements to be made.

From now on, monitor the results of your scheme and make the necessary adjustments. You will probably need to repeat this process again in the future, as Google changes its approach to the scheme and if it changes anything in your business listing.

Google Search Console is used in the local business layout

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Examples of local business schemes

The following is an example of a local business schema extracted from schema.org/LocalBusiness. The example refers to a restaurant called GreatFood.

Example of an unmarked GreatFood local business scheme

Example of unmarked local business schema code

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In the HTML code above, you can clearly see the name of the restaurant (GreatFood), the address, the phone number and the hours of operation. In the following example of the same restaurant, you can see this information represented in the scheme code. This format is the standard schema microdata format, the most common format that is the easiest to implement.

Example of standard format of local business schema microdata

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The following is the format you would use for the JSON-LD format, which would be used for JavaScript.

Example of a local business schema code in JSON-LD format, which would be used for JavaScript.

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Finally, the following example is the RDFa format, which works in several documents, including XML, HTML 4, SVG and more.

Incorporating a local business scheme can seem tricky. However, if you know which category your business belongs to and includes important information such as name, address, phone number, and business hours, you can easily use the local business scheme to improve your website. search engine results.

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