In this ongoing series, we are sharing tips, advice and ideas from real business people who are out there doing business battle every day. (Answers have been edited and condensed for clarity.)
Who are you and what is your business?
I’m Katie Wood and the author of the book, A Simple Seed, A Minute Daily Morning for Kids. I am the mother of four young children, a business owner and the proud wife of a working firefighter. As a former teacher, I know how important it is for children to have a growth mindset and learn the essential vital skills that will empower them and help them live a life with a purpose full of courage, gratitude, forgiveness, and compassion. I spent two years creating a diary to help children get off to a good start in the mornings by focusing on a life lesson, gratitude, positive self-talk, and intention. When I first saw the impact this had on my family, I knew I had to pass it on to other families. There is power in teaching children how think versus what to think.
What inspired you to start this business?
My “aha moment” was during the early stages of the pandemic, when I found myself educating three children at home, breastfeeding a newborn, and constantly getting ready with my husband as a new paramedic. My morning routine was where I found my sanity. I got up before the kids to exercise, focus, practice gratitude, read something empowering, and pray. This practice sets the tone for the whole day. One morning around 6 in the morning, one of my daughters came down in the middle of my morning routine and asked me if I could also teach her to have a good morning. A light bulb went out. The chills went down my back. A seed was planted in my heart. I couldn’t believe I didn’t plan on teaching my kids the power of a morning routine and how much it can affect your day. I wrote A Simple Seed when my intense Google search for a children’s diary that included life lessons, positive self-talk, gratitude, a daily challenge, and jokes was empty. At that moment I knew I had to create this book.
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What has been your biggest challenge during the pandemic and how did you turn it around?
Find time to concentrate. Life turned upside down in the blink of an eye and all our routines were thrown out the window. I was used to working remotely with my home business, but I felt like I had very little time alone to concentrate. To overcome this, I was very intentional with my time. My morning routine focused on me and clearly focused on what I needed to do each day. Time is the most valuable asset and you can be productive in small pockets of time if you are very clear and intentional about your task.
What steps have you taken to promote and promote your product?
I created a Facebook Morning Journal for Kids group to connect people with related ideas. Here, some 2,000 members of mothers, fathers, teachers, coaches, etc., have exclusive access to valuable information about life lessons, the power of gratitude, and positive self-talk to help our children. This group also had early access to the book to help promote it on their networks. People need to see the value behind your product before they can really share it. I did an Entrepreneurs on Fire podcast by John Lee Dumas and a home interview with Candy O’Terry, a radio station, podcaster, singer, songwriter, and speaker coach. The local newspaper and news channels have been in touch with upcoming interviews.
What does the word “entrepreneur” mean to you?
Entrepreneurs are searchers and problem solvers. They use their passion to make their vision come true by doing meaningful work. Entrepreneurs
What do many aspiring business owners think they need that they really don’t?
I think what is holding back most people is the need to know how to do every step of their project. When you start a business or create a product, there are so many unknowns and it’s almost impossible to know everything. Believe in your idea, think with action and commit to the FIRST step. My book started by writing down ideas on the back of a tour permit sheet. Then it went to Canva, then to Word, then to Adobe, through the eyes of various editors, proofreaders, formatters, and other steps I learned along the way. One step at a time. As humans, we are great starters but bad finishers and if you are disciplined to complete all the steps of the journey through all the obstacles, setbacks and pivots … you will eventually cross this finish line. Forget about each step before you start. Instead, focus on WHY you are doing your project and HOW it will come out.
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Are there any particular quotes or sayings that you use as personal motivation?
“The day you plant the seed is not the day you eat the fruit.” In short, the good things in life need time. A successful business requires years of work to get started, often with little reward. Many people give up during the trip because they do not see immediate results. Raising strong, empowered, self-disciplined, and respectful children also requires work and time. If we do the hard work now, our children will flourish over time and develop a solid foundation. Every day we have opportunities to plant seeds in our children’s minds to help them develop strong roots so that they will eventually grow and prosper.