How to Blog When You Have No Time


Finding the time to blog is a common challenge for many marketers. Sellers often wear a lot of hats and it can be hard to concentrate long enough to produce quality items when you have time.

→ Download now: 6 free blog posting templates

How to make a blog when you don’t have time? We spoke with author and marketing expert David Meerman Scotton about how to avoid common time management mistakes by developing a routine.

No matter what you have in your marketing plan, it will not be done without proper time management. Learning to make the most of your time will greatly affect your productivity and overall success as a blogger.

Why is blog time management important?

When it comes to creating content, maintaining consistency is key. That’s why time management of blogs is so important. You may not always feel motivated to create on a regular basis, but setting a calendar will help you stay consistent with your blog’s output.

For example, you may find it better to write in the morning. So you can set aside 2 to 3 hours each morning to work on writing depending on how many articles you would like to produce each week.

Create a content calendar to help you plan your content in advance and set reasonable deadlines. Write down vacations or seasonal events that may affect your content programming.

Getting organized will help you set and achieve goals for your blog. If you’re starting from scratch, check out our guide to creating a blog.

How to make a blog when you don’t have time

1. Use block templates.

An easy way to get your creative process up and running is to start with a template. Why suffer writer’s block looking at a blank document if not necessary? Free HubSpot blog posting templates can help you format your article and start writing faster than starting from scratch.

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Templates work as an easy-to-follow scheme where you can organize your thoughts and start concretizing your content. HubSpot’s offering includes six templates ranging from instruction posts to pillar pages and infographics.

2. Develop a block routine.

In many ways, the blogs remind David of the exercise. To be successful, you will need to develop a routine. “It’s scheduled,” David says. “It’s about incorporating it into your life and making it second nature, like running in the morning or doing yoga after work.”

Take time each day to write or assign one or two designated writing days per week. Block free time on your calendar and turn off messaging apps to avoid interruptions as you type.

Once you’ve organized and created a routine, you may have more time to write than previously thought.

3. Keep a list of ideas.

One way to save time creating content is to make sure you always have a list of new ideas to work with. That way, you’re not fighting at the last minute for worthy issues.

Creating topic clusters can help you shape your blog’s content strategy. A topic cluster is several articles grouped by a shared or related topic. For example, you might have a pillar page that provides a broad overview of a topic. From here, you can create more detailed and specific articles on related sub-topics.

This will not only help you plan content, but also organize the architecture of your site.

4. Do research before writing.

It’s much easier to write when you have all the relevant information you want to include in one place. Research the chosen topic before sitting down to write and organize the information into a quick outline.

Include any keyword research in this process so you can make sure your content aligns with what readers are searching for online. That way, when you sit down to write, your only job is to write, not look for new facts.

5. Do not edit while typing.

When writing it is very tempting to want to stop and make corrections. Do not do that. Break your writing flow.

Instead, write a draft with just the first thing that comes to mind. Follow your thinking without stopping to correct spelling or editing. The goal is just to put your thoughts on the page. Once you’ve written your initial draft, you can always go back and make changes.

6. Perform article updates.

Another strategy is to build on existing content by performing an article update. Giving an update to your old content is not only good for SEO and your readers, but it can be a quick win to add new content in a time crunch.

With older content, you may need to include additional research and update it for accuracy, but it usually takes less time to write a new article from scratch. Review your existing content. Are there any articles you can dig into? Have there been any advances in the industry that you can include? Is there a new angle to explore?

7. Find content ideas wherever you go.

By turning blogs into a routine of life, you’ll find creative content ideas much more often. Keep an open mind, observe new things that interest you personally, and find ways to turn them into fodder for a blog entry. If you look at the global dynamics that excite you and relate them to your audience, the blogging process becomes much more natural and fun.

Accumulate content ideas from different life situations and find ways to apply them to your industry.

8. Hire a freelancer.

Sometimes your workload is too heavy and your efforts can be better used elsewhere. If you have the resources and budget to do so, hiring outside help can also be a great option.

Places like Upwork, Contenta and MediaBistro make it easy to find writing professionals. If you want to generate content on a larger scale, consider working with a content agency.

Blog like a pro

Creating content at a constant pace is an obstacle that busy marketers often struggle with. Creating a schedule and mastering the time management of blogs will allow you to create even when you have little time.

This article was originally published in December 2010 and has been updated to be comprehensive.

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