Why did I start in digital marketing?
Simple: I want to promote the growth, agility and resilience of startup companies.
When I left university, there was a need for marketing experts with qualified digital marketing experts and I am happy to provide these services with my digital agency. It wasn’t long before I built the best agency in my field.
I have been running my marketing agency for the past five years. In that time, I’ve learned a lot about what it takes to grow a business.
I started as the only person working in the company and quickly realized that it was difficult to manage everything by myself. So I started hiring people part-time, which eventually led to hiring full-time employees and building a whole team of people who work for me today.
While working with companies, I found that both large and small digital agencies face an imbalance between projects and staff. There is a lack of competence in digital strategy, link building, website design designed for conversion optimization and more. This needs to be addressed in order for businesses to get the most out of their marketing spend.
The internet has changed the way people buy things in today’s world and this change has created a new era for businesses. It is important for any business to understand the power of digital marketing and the benefits it can bring to your business.
Why digital marketing is important
Digital marketing is a form of marketing that uses digital technologies to reach a wider audience. It involves using social media, search engine optimization, email marketing, display advertising and many other channels to reach potential customers. Digital marketing has been around for over two decades and is only getting more popular as the years go by.
The most common form of digital marketing is search engine optimization (SEO) which helps increase traffic to a website by optimizing content to rank higher on search engine results pages (SERPs). Search engine optimization also includes social media optimization (SMO), which uses social media platforms to build awareness of a product or service through content sharing.
Make sure you publish content on search engine indexed platforms. For example, anything you post on Instagram or TikTok is truncated to a Google search result, while tweets, Facebook posts, and Reddit increase search visibility.
It wasn’t long before I leveraged this knowledge to build my own company.
Scaling a Startup
There are two main approaches to growing a startup:
- Increase sales and marketing efforts to get more customers.
- Develop new products or services for existing customers.
Fortunately, working in digital marketing gave me a foothold on the first track, and the knowledge I taught my team with modern technology took care of the second. This helped the company attract bigger customers (and more of them).
It wasn’t long before the company grew out of my control, but luckily I had perseverance. My firm specialized in thinking outside the box and pioneered efforts in emerging platforms that seem obvious today. We built people’s presence on social platforms like Medium and Quora, and strived to ensure that we created solid, long-term earnings for our clients. Finally we added video production for digital marketing too.
This helped us grow through word of mouth, and the strength of recommendations from friends and family was enough to propel the company to the next level. Of course, he couldn’t have done it alone.
The importance of teamwork
I know I’ve talked a lot about myself in this article, but the truth is, I couldn’t have done it without my team. They are the ones who pushed hard to take what was just my drive and determination in the beginning and turn it into a sustainable and growing business.
There are three important principles for a company: people, process and product. As long as you have these three pieces in place, there’s nothing you can’t do with your business.