How to Build Your Personal Brand on Social Media for Beginners

You’ve just finished your appointment at ThriveMD and it’s time to get back to work! You’ve recently started your own entrepreneurial endeavor and it can be difficult to know where to start when it comes to building your personal brand.

Don’t worry, we are here to help you build your personal brand on social media for beginners. Let’s get into it!

Quote from Gary Vaynerchuk
Photo credit: Alex Fu / Pexels

Find your vision

When it comes to creating your personal brand, you need to spend a considerable amount of time determining what that means to you. After all, if you don’t know the direction you want to go, it will be obvious to your audience. That’s why finding your vision is the first step to take when you start building your personal brand.

Write a list of what you want to show the world, why you want to show it, and how you’re going to do it. You don’t want to be all over the place with your content, and finding and maintaining your vision will help you stay on track with building your personal brand.

Look at what others are doing, but be original

Once you’ve established your vision for your personal brand, it’s time to do some research. You will find that there are many others that have a similar brand. You want to research what they’re doing and what’s working for them and what’s not. Go back and see how they built their following over time.

While you want to see what others are doing, you want to make sure you don’t copy it. Think of your research as a guide, not a “how to”. You want to be original, otherwise there is no reason for people to follow you over someone else who is already established.

Building a personal brand

Stick to your niche

It’s important to stick with your personal brand once you’ve launched with it. For example, if your brand revolves around health and fitness, you probably don’t want to stray too far from that. You don’t want to post about finances if your followers expect healthy lifestyle content.

Sticking with your niche is paramount when it comes to building your personal brand. You want to be a brand that people can trust and know what to expect when they visit your page. If you start posting content that covers a wide range of topics, you will surely lose some of your followers. You want to be known as the “fitness brand” or “makeup brand” – not the “we’re not sure” brand!

Be consistent

Consistency is key when building your personal brand. You want to make sure you keep a regular schedule when it comes to posting your content. It is also important that you post regularly. You don’t want your platform to become a ghost town.

Being consistent also allows your followers to engage with you regularly. So, be consistent in responding to their messages and comments as best you can. This helps you build trust and credibility with your personal brand. As we know, a trusted brand is the one that succeeds.

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