Reusing content is one of those content marketing strategies that everyone should do, but most people forget. The idea of recycling a quality publication for use in other content is a great opportunity. This blog post will share tips for creating a reuse strategy, including why you should do it and what content is best for reuse.
The rationale for creating a reuse strategy
Many content creators focus on producing post-to-post or video-by-video. It takes a long time to create this new content, and a reuse strategy will help you revive your old content in a fraction of the time.
Remember that if you’ve been blogging and developing videos like me for years, you’ve got a lot of great content you’ve already produced. You probably have a lot of useful content on your blog, podcast, or YouTube channel that you could turn into a main magnet or reuse in other ways. Let me teach you how to take your available content and reuse it to save time, reach a new audience, and get the most out of your quality content.
Your reuse strategy should give your content an extra lifespan. Why not grab something you’ve created, give it a new twist and give it a new life? No need to create content day after day. Just put the content you already have in the hands of more people.
3 Benefits of content reuse
Creating and executing a reuse strategy has multiple benefits for your business.
1. Save time.
Creating quality content is time consuming. You may need to search for keywords, brainstorm articles and blog titles, interview other experts, write a draft or script, find out when you have time to record your hair and makeup; the list goes on and on. Instead of always focusing on the following content, take a look at your files. If you regularly post perennial leaf content, you are likely to be sitting in a gold mine. By reusing content, you can reduce the time it takes to produce new assets and even outsource updates to someone else.
2. Expand your reach.
Some people like to read while others want to watch or listen. You never know how your audience will consume content, so make it available in a variety of formats. For example, I always record my podcast as a live video program for YouTube, and later the podcast team removes the audio and creates three different podcast interviews from one program. The social media team then creates clips of the show to promote it to viewers and listeners.
If you only post written content, you may be missing out on a whole bunch of leads. If you reformat the content, you can reach different groups of people.
3. It allows you to get the most out of your content
Lastly, invest your time and money to create quality content. If you divide your content into several formats and then circulate each piece 2-3 times, you will get a higher return on investment for your hard work.
How to choose content to reuse
To get started with a reuse strategy, you need to decide which content is best for reuse. Start by looking at what worked well on your blog and think about what can be done to give it a new twist. If you’ve been developing content and its perennial content for years, you may be able to dig into your archives to find content that will benefit from being updated. Previous successes and relevant topics are two indicators that, if the content is redistributed, would be well received.
Perennial content is always relevant. For example, if you’ve focused on a problem for your target customer in past content, it’s probably still a problem for them today. When deciding which content to reuse, you should only use your evergreen content.
Another way to find content that is worth reusing is by looking at your Google Analytics.
- Which posts resonated most with your audience (as determined by page views or page time)?
- Which piece was most shared on Facebook, YouTube, LinkedIn, or Twitter?
- Which piece gets the most monthly traffic?
- Which of your videos received the most views on YouTube?
Any piece with a high number in these areas is a great place to start.
Here are some additional ideas to include in your reuse strategy:
- Turn blog posts into individual podcasts
- Turns internal success stories into case studies
- Use blog content for video content
- Use long video content as a podcast
- Gather your best blog posts on a topic and create an e-book or a main magnet
- Use testimonials for social media content
- Update old blog posts with new information
- Use the contents of the book to develop short videos
- Use statistics for social media content
- Use popular blog content to create online courses
- Write guest posts based on your most successful content
- Create a webinar based on your most popular content
6 tips to get the most out of your blog posts
The Internet has opened up a whole new field of dreams for aspiring writers trying to establish a personal connection with interested readers; only the mantra “if you build it, they will come” does not necessarily apply to the blockchain.
To get a home run with a blog post, your blog post must attract and attract readers. No doubt your posts will surprise you if your strategy only involves writing compelling content and not promoting it. That’s because writing a piece is only half the job – a great content developer can’t become a successful blogger without regular, sensitive readers commenting and sharing.
To help you out, here are six tips that all content developers should follow to create an audience for your content, whether you’re creating new content or pursuing a reuse strategy.
1. Get to know your target audience.
There are two types of online readers that are desirable: those who already follow you and those who don’t know you but are actively searching for your content type. The key is to make sure both groups find you. To stay in touch with the first group of readers, share new content on social media (Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.) every time you post content.
2. Use SEO to attract new fans.
Think about search engine optimization (SEO) when developing content. If you use common keywords and search terms in your posts and understand your search intent, you can earn a higher place in organic search results, ahead of the competition. Tools like UBERSuggest.com and Google Adwords allow you to research the search volume for specific terms to help you select valuable keywords for your post.
3. Use metadata titles and descriptions for your content.
Brainstorm 10 to 20 general keywords that describe your industry and your blog, and then try to include a handful of them in your posts, including the title. Embedded links can increase the position of your search engine, so embed cross-links in your own content and third-party sites. Enter a 150-character summary (meta description) below your page link to the search engine results for each blog entry you type.
4. Involve people who love your content.
Use sticky headlines to get people to your content. Titles with numbers and checklists are often successful because they provide visitors with tangible elements of action.
And vary the types of content you produce. For over ten years, all I did was write content, then short format videos became a thing, and I started doing it, and the response I got is amazing. Now 75 percent of my audience is between 18 and 44 years old, which is magic for potential brand partners.
Try podcasts, videos, bulleted lists, expert summaries, product reviews, and guest posts. You want your content to feel fresh, unpredictable, for your loyal followers. A beautiful work of art is also essential, and be sure to include alternative tags with your images to allow them to be indexed. This will increase your SEO efforts and allow you to track your Pinterest.
5. Involve your loyal fans.
A dynamic blog can only be reached with an engaged audience, so encourage your readers to leave comments and share your content. Then be sure to respond to their posts. Participating in a conversation with a fan is priceless. Always end your posts or video with a call to action, such as an open-ended question or a direct call, as please share this post or follow it for more information.
6. Make it easy to share.
Word of mouth is one of the best marketing tools available. Include social sharing buttons on all of your posts so that interested readers can pass the content on to their friends and colleagues. The more content you share, the more credit you’ll get from search engines. Include a “Pin It” button with your posts so that people can pin the content of your blog to their boards (just remember that your post must have an image to pin it).
I hope this article has inspired you to visit your content archive to get some jewelry that you can use to create new blogs, infographics, e-books, or videos. If you’ve always focused on serving your audience, there’s no doubt that you have great content to share. Your reuse strategy will save you time and effort as you put your excellent content in front of more viewers.
Are you following a reuse strategy with your content? Share your tips in the comments below!