#Smallbizchat LIVE Podcast is a monthly video interview program where small business owners can get answers to their questions.
The goal of #Smallbizchat is to end the failure of small businesses by helping participants succeed as their own boss.
Please join us live every third Wednesday of the month from 8 to 9 pm ET live on my SmallBizLady Facebook page, YouTube channel and LIVE on Twitter.
How to manage a remote workforce
Liam Martin is a serial entrepreneur who co-founded Time Doctor and Staff.com. He is also the co-organizer of the world’s largest remote work conference: Running Remote. Liam is an avid advocate of remote work and has published in Forbes, Inc., Mashable, TechCrunch, Fast Company, Wired, The Wall Street Journal, The Next Web, The Huffington Post, Venturebeat specifically aimed at expanding remote work . Liam tries to empower workers to work where they want and when they want. He is also the author of a new book Running Remote. For more information: www.Runningremote.com
SmallBizLady: What did everyone do wrong about remote work during the pandemic?
Liam Martin: We have gone from working in the office to working from home, none of which is remote work. The only thing remote companies do before the pandemic that almost no one else does is recognize the need to change your management philosophy with remote workers. I call this philosophy asynchronous management and it is completely alien to anyone who has previously managed in an office.
SmallBizLady: Should employers be given the opportunity to choose where they work best?
Liam Martin: Distance work is about working where you want and when you want. Working from the office or working from home are both places, remote work is where you can take your work with you. So whether it’s in the office, at home, in the cafeteria or on the beach. Do what is best for you.
SmallBizLady: Where do you think remote work will be as the corporate world begins to resume its usual activities?
Liam Martin: 60% of the working world is becoming hybrid, I think this is just a staging room for more workers to decide if they should go away or go back to the office permanently. To manage remote computers, managers would have to do it implement asynchronous management within their organizations that comes down to creating deliberate communication, democratized processes, and detailed metrics.
What’s the best business advice you’ve ever received?
What you need to know about the book business
Stephanie Chandler he is the author of several books among them The plan for publishing non-fiction books. She is the CEO of Association of non-fiction authors, a vibrant community for writers, and the Conference of Non-Fiction Writers, a live event conducted entirely online since 2010. A frequent speaker at business and radio events, he has appeared on Entrepreneur, BusinessWeek, The Writer, Writer’s Digest, i With cable magazine. For more information: https://nonfictionauthorsassociation.com/
SmallBizLady: Can people still get offers for traditional books?
Stephanie Chandler: Yes, although it is more difficult than before and less attractive, in my opinion. Publishers want authors with a platform, that is, a large number of followers. This means that you should have a significant number of followers on social media, a large email list, a podcast audience, or a high-traffic website. When you prove that you have an audience, you make sure that the publisher will sell the book. The main reason many people want to go with a traditional press is to get a bookstore placement, but bookstores are not where we buy books today. The vast majority of sales are made online.
SmallBizLady: What are the best options for self-publishing?
Stephanie Chandler: True self-publishing means setting up a publishing company, buying ISBNs, hiring publishers, book designers, songwriters, and e-book formatters. There are DIY services that can help you get a book out quickly and cheaply, but then you risk putting a low quality book in the world. Publishing a book requires a lot more work than people think! One of the most popular options today is to hire a hybrid press to handle all the production for you. This means that they do all the heavy work while you still have the rights to your work. Even if you pay for the services of a hybrid press, the term “hybrid” means that they are selective about the books they publish, so you can be sure that your book will be in good company with a reputable organization. This is a key question to ask when looking at suppliers. Do they examine the books they produce? If they don’t, they’re a vanity press.
SmallBizLady: How far in advance should you start promoting a book before it is published?
Stephanie Chandler: It’s important to start creating an audience long before the book is published, and then start creating popularity for the book a few months before release. New authors often wait until the last minute to realize that they need a book promotion plan. Ideally, you should create a plan that includes media appearances, outreach to your audience, and other tactics that lead to book sales.
Find resources to support your small business
Bridget Brown is a mechanical engineer and owner of the Pages and publications digital design agency. Brown is also an advanced user of Verizon Small Business Digital Ready, with 40 self-paced modules and live events in his belt. Prior to founding Pages and Posts in 2018, Bridget’s career spanned several positions in the energy and aerospace industries. He earned a bachelor of science degree in mechanical engineering from the University of Mississippi and an MBA from the University of Houston-Clear Lake. For more information: https://pagesandposts.com/
SmallBizLady: How did you get started in business? What challenges or achievements stand out in your mind?
Bridget Brown: I founded Pages and Posts in 2018 after working 14 years in the traditional workforce as a mechanical engineer. I am a technical and creative person; therefore, the main reason for the transition to entrepreneurship was to have a broader outlet for my creative nature. Most importantly, I wanted to cover a need that I saw many new entrepreneurs struggling with: creating an online presence.
I’m really enjoying building this business. I see revenue growing every year and I see evidence of trust that establishes long-term relationships with customers. My biggest challenge is to achieve the level of income needed to hire and train quality contractors / employees. I’m really looking forward to getting to the point where I can hire so that service compliance isn’t that heavy for me.
SmallBizLady: The last two years have certainly been a challenge for small businesses. How was your experience and how did you adapt?
Bridget Brown: Pages and Posts has always been a remote business. Thus, during the pandemic, I did not experience a slowdown in business. Prior to COVID, I regularly participated in networking events in person, met face-to-face with clients, and exhibited at trade shows. COVID shifted business activities by increasing the demand for video communication with customers rather than face-to-face meetings. COVID expanded the group of potential remote workers, so I was able to hire hired workers. I also increased my public relations commitments, as it is now easier to do it from home.
What led you to use Verizon Small Business Digital Ready, and how has it helped you or your business?
My strategy for maintaining my business is to look for all available resources. I was drawn to the Verizon Small Business Digital Ready platform because it offered the opportunity to receive grants. Access to capital is a challenge for my business, as are most minority-owned small businesses. As I went through the program, I was immediately captivated by the quality of the online courses, the expert consultation sessions, and the office hours. The information provided by this program is invaluable and easily digestible for the application. Online courses include job aids that provide education on a variety of topics with planning sheets and action items. I ended up making a lot of progress in my business in 2021 because I kept going back to job grants, tackling new tasks / assignments. This program gave me the impetus to get my M / WBE certification statewide, make the transition to Quickbooks, start building my business credit, and be more consistent on social media.
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Would you like to be invited to #Smallbizchat Live?
If you are a small business owner, author or subject matter expert, we would like you to appear as a guest on #Smallbizchat LIVE. Submit that you are a specific topic, name, header, Twitter / IG ID, mini biography, website, topic, and 3 questions and answers in paragraph form to demonstrate your experience. To send your materials to be invited to #Smallbizchat click here.