If combined well, your task of printing brochures to distribute to customers and prospects can make a big impact. Your business can grow with careful print marketing, using online brochure printing and expert guidance to ensure you maximize your brand’s potential.
There are some key tips you can take with you when considering how to print a brochure for your business and the different things you need to think about to get it right before you print it and send it into the hands of your customers potentials
What do you want to print a brochure?
Before you do anything else, you need to sit down as a team and think about why you want to look for an online brochure printing service. What kind of people are you trying to reach with this booklet? What is the message you want to send? Everything else you do after this stage will happen based on the decisions at the beginning.
A brochure designed to showcase new products and services in a simple way will look and feel very different than a brochure that tells a story about your brand and company to a new audience at an industry event.
Clear content and readability
Your audience should be able to clearly read the content of your brochure. After all, the idea is to give them important information about your business and become a positive thought in their mind whenever they think of you.
You don’t want to overload a printed brochure with too much copy, but it also needs to be enough to make sense and show that you’re a credible authority within your industry.
Images and Colors
Along with the written content, you need to consider the type of images and colors you will choose for your booklet. The color scheme, logos and overall style should relate to your brand image for consistency. People are drawn to exciting design, bold colors and sharp images.
Professional photographs and the right color combinations can create an aesthetically pleasing business brochure that the reader instantly wants to pick up and then has a hard time putting down.
What kind of paper do you need?
There are many different types of printing paper that can be used to print brochures for your business. Along with all the other choices you’ll make here, this is one of the most important. Using recycled paper in a demonstrative way can work well for a company pushing a sustainability message.
A company looking for high-end customers might want to look at printing paper of the highest quality and glossy finish.
Remember the Call to Action
You will have figured out the purpose of the brochure printing exercise and what types of customers you want to reach with it. Once you’ve reviewed the design and layout, color scheme, size and print type, don’t forget why you’re printing brochures.
Remember to include a call to action, imploring the reader about the action you want them to take. Include your contact information clearly, this can be in several locations on the brochure, easily visible to the reader so they know how to get in touch once they have left the brochure.
Choose a professional print supplier
The final piece of advice is important: find a UK leaflet printing supplier with experience in delivering leaflets, brochures, flyers, business cards and other traditional print marketing. Once you’ve decided the purpose of your business brochure and how you want it to look and feel, the next step is vital.
Finding that supplier that offers high quality materials without costing you the earth is the perfect balance to ensure your potential customers are talking about your brand in a positive light.
Printing flyers for your business is a great way to connect with a new audience, showcase upcoming promotions and offers to existing customers, or portray your brand as an authority at a trade show. Traditional offline marketing still has a place in the modern world. It can be used to differentiate yourself from your competitors in a world where most businesses focus their marketing solely on digital marketing. It can also be used to great effect in conjunction with online marketing – linking products and providing a consistent thread across all aspects of your brand.
If you need to print a brochure for your business, it could be the best decision you make today for the future of your business and your attempts to reach new customers.