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Social media is key to establishing a strong online presence for digital coaches and attracting the right quality of leads, especially if you conduct webinars as part of your digital coaching. Social media, by its very nature, increases your audience’s awareness of your courses with features such as comments, likes, shares, replays, and dislikes by people who follow your account.
Before you can be active on social media, you need to be very clear about what you are selling and what your main magnet will be. If your lead magnet isn’t clear and you don’t know what you’re selling, you’re just wasting your time. Your audience will look at your social media to get answers to their questions.
Related: How to use social media to get clients for your coaching business
Here are some tips to help you increase your social media presence and make it valuable to your customers:
Don’t post all content about yourself and your course: Use your different social media channels to deliver valuable content. This will get the public interested in your courses.
Create a Facebook or Telegram group to keep in touch with your potential customers: It’s an easy and free way to create a community, as almost everyone uses it anyway.
Work on a comprehensive and comprehensive digital marketing strategy: Organic traffic will help people learn more about you as a digital trainer, but you need to have a combination of organic and paid traffic for it to work. Paid traffic is the fastest way to attract your ideal customer. It takes money to make money. Depending on your budget, use paid ads when you want fast results.
Use a combination of long-form and short-form content, depending on your platform: I prefer to spend 80% of my time developing long content for platforms like podcasts and YouTube and 20% for short content on Facebook, Instagram, Twitter and TikTok. Pinterest, Snapchat, and Clubhouse are popular with young adults. LinkedIn is for working professionals looking to connect and look for new opportunities.
Your content on these platforms should vary in tone and match that of the platform. Naturally, the content you post on LinkedIn should be formal and professional, while your Instagram will be casual and entertaining. You may want to have the same message across all channels, but you will need to change the style and pitch.
You have eight seconds to get someone’s attention. The main purpose of short format content is to drive people to your long format content through quotes, images, carousels, and engaging reels. Using relevant hashtags will arouse interest as you link to a podcast or video. This is when crucial pre-framing happens and you can add links to your digital course.
Learn about your audience with your YouTube Live videos and tutorials: Ask for answers to your videos and learn about their problems and needs. This has shaped my entire delivery style to help them reach their goal much faster.
Focus on perennial strategies: As a digital coach, it is wise to focus on perennial strategies and principles. Personally, I’m delighted that people continue to see value in the videos I created three years ago.
In fact, 80% of my YouTube videos are tutorials, 15% are about tactics, and 5% are tools that will still be useful in five years. Constantly sharing informational content ensures that you are considered an expert in your niche. When people are looking for in-depth education, they don’t see you as a salesperson selling your products.
Always keep trying and making improvements based on data-driven results: Google Analytics is a great tool for getting this kind of information. Once you’ve analyzed it, you’ll know what works and what needs to be reviewed. Keep track of and track your analytics to understand which types of posts get the best response. This will help you adjust your media options.
Track your competition: Another great advantage of using social media is that it shows you what your competition is doing. This time, as part of the audience, you will know the courses or classes they are developing. You will be able to judge what works and what doesn’t work for your competition and use that knowledge to make better decisions.
Related: 4 Steps to Building a Successful Coaching Business
The last tip is to make sure that the content you share on social media is well researched, so that your information is personally verified and not misleading. Scams and manipulative practices have made social media users suspicious. As a coach, I advise you to use social media responsibly by creating content that will awaken people to the reality of life. When you use social media constructively by focusing your energy on teaching others how to balance their lives, you are building lasting relationships.