How to Use Tumblr

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In the wake of Elon Musk’s takeover of Twitter, Tumblr is one of the more familiar alternatives people are exploring. Already, public figures are testing the waters (actor Ryan Reynolds made a move), likely for publicity purposes. But as a power user who joined in 2014 and never left, I can see the signs of the app’s resurgence.

Although it’s been around for quite some time, since 2007, and it’s already had its place in the social media space, we want to take the time to walk you through what Tumblr is for anyone who isn’t familiar with it or isn’t familiar with it. have used much time. We’ll take a look at what it is, how it works, and how you can start using it today.

What is Tumblr?

Tumblr was launched in 2007 by David Karp and is currently property of automatic, owners of and WooCommerce. It is a social microblogging platform that allows its users to post various types of content, from text and photos to music and videos. Here are some facts to keep in mind as you explore Tumblr as a content channel:

  • There are currently 561.3 million blocks; note that a user can create multiple blogs
  • The platform currently has 135 million monthly active users and 11.1 million daily posts
  • 69% of users access Tumblr via mobile apps and 31% via the web
  • Gen Z makes up 48% of Tumblr’s active users

Creating a Tumblr is very easy and the website offers many customization options, unlike any other social media platform. Users can easily customize everything from their blog colors to their HTML. You can also set a unique URL for your blog and add a theme song. And to engage with the content, neither do you reblog or I like a publication

There are two main types of creators on Tumblr: those who create original content and those who curate (or rewrite) posts. In addition to operating in the traditional blog format, Tumblr also displays content as a stream, much like the news feeds of popular social networks.

However, unless you’re actively searching for current events, the platform doesn’t prioritize the latest news in its recommendations. You can keep up with the most popular tags in the Search tab, but this doesn’t always extend to recent events like top Twitter trends.

As a power user of the app, I’ll say that Tumblr’s most similar feature to Twitter is its users’ love of short text posts, but in other ways, it’s quite different. You can edit posts, customize your page, or wake up to a made-up Martin Scorsese movie taking off as if it really existed, with art, theme music, and stories to boot.

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If you’re interested in exploring the platform, it’s pretty easy to get started. But be warned: it’s not much like Twitter.

How to get started with Tumblr

If Tumblr’s capabilities and audience sound right to you, here’s how to explore the platform.

  • Step 1: Register by adding your email, preferred username and password. You can also use registration directly with Google or Apple.
Sign up on tumblr
  • Step 2: Select which tags and accounts you’re interested in following. Tagging is a great way to get the most out of Tumblr because it helps you discover and discover content.
  • Step 3: Create your first post. There are many options for content creation available on Tumblr: text, images, GIFs, audio, video, quotes, and a fun chat option to recreate or create conversations.
  • Step 4: Customize your blog with one of the available themes. You have the option to keep your account simple, but if you want to reflect your personality, you can customize your blog and choose a unique URL “” (mine is To customize your blog, click the 👤 icon and go to “Settings”. Then select “Enable Custom Theme” and “Edit Theme”. Here, you can browse through different themes to make your website look more unique; I use one called Iconic. You can also edit the HTML to your heart’s content.
  • Step 5: Participate! Follow relevant search terms, find the accounts you want to follow and engage with content on the platform. Also, play around with the features and check out other accounts. Because it’s so easy to get started, you can invite your existing audience to follow and interact with you on Tumblr.


Check out the Tumblr glossary to keep up with common terms used on the platform.

4 Cool Tumblr Accounts to Follow

Once you’ve started and messed around a bit, it’ll be easier to figure out what to post and how to post it. However, if you’re still looking for inspiration, here are some cool Tumblr accounts to check out:

  • Buzzfeed Unsolvable: The popular true crime show on YouTube also has an equally popular Tumblr account and fan base. The account shares memes and inside jokes, and fans can communicate with the people behind the project.
  • Zillow Gone Wild: This account is famous for posting outrageous Zillow listings on Twitter and has now created a Tumblr account. The nature of their posts means they don’t have to change their content much, but still reach existing and new audiences.
tumblr starting
  • Netflix: Media companies like Netflix thrive on the conversation their content generates on Tumblr. Netflix still updates their account regularly, which will be a great way to understand how a brand can use the platform.
  • DuckDuckGo: The browser company uses all of Tumblr’s features, from text to gorgeous images and animations on its profile. She also uses Tumblr as an extension of her blog, posting content and linking to her main website or simply sharing the entire article at once.


Check out Tumblr’s brand directory for more inspiration from other companies. A quick note that many brands abandoned their blogs and usernames, so the content may be out of date or even gone.

6 tips for using Tumblr

Tumblr has been around for a long time and has an established mode of operation. You should probably go in and fit in, not go against the grain. Here are some tips to get the most out of Tumblr

  1. Plan ahead and create an editorial calendar with Tumblr’s built-in scheduling and queuing functionality.
  2. Reblogs are much more important than likes. Adding something to it is essentially a marker, which is great, but not valuable to creators reblock counts more clearly for stats.
how to use tumblr
  1. The main tone and audience of the platform is irreverent — The formal language is far from the norm.
  2. labels they work similarly to hashtags and increase visibility of your content. Proper labeling is expected and respectful.
  3. Remember that people viewing your Tumblr on desktop computers will see a website-like format; in this way it is very different from Twitter. Take advantage of Tumblr’s customization capabilities to create a site that matches your existing brand.
  4. Everlasting content it’s good on Tumblr. That’s because Tumblr isn’t news-driven, and stories that get attention today could still be popular, even in a few years.

Explore Tumblr as a new way to connect with your audience

Although Tumblr is gaining popularity at lightning speed due to its longevity and existing audience, it is not a replacement for Twitter and should not be treated as one. The truth is, it’s harder for brands to find a place on Tumblr because branded content doesn’t always connect with existing audiences. So we think Twitter isn’t going anywhere just yet, and most social media professionals agree.

However, it’s worth setting up a Tumblr account and engaging with the platform and its audience as part of your branding strategy. Some of your audience may already be there because they’ve been there for a while, so it won’t be too hard to get them to find you. While we don’t currently have programming for Tumblr inside Buffer, you can use the platform’s great native scheduler.

Stay up to date with our upcoming features through our product roadmap or join our community for updates.

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