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Sending follow-up emails can be a great way for entrepreneurs to build relationships, get their foot in the door with potential customers, and grow their businesses.
It is essential to know how to use this option correctly and send it at the right time. Use the examples below to craft answers that get results.
Each follow-up email should include the following…
- A summary: In about a sentence, remind recipients who you are and your previous discussions.
- One reason: Get to the point by letting contacts know why you’re emailing them.
- A call to action. Tell targets what you’d like to see happen next, such as meeting at a specific time, approving a proposal, or paying an overdue bill.
Related: Autowriterpro is your AI writing assistant
Signatures, subject headers and spell check
A professional email signature that includes your name, company name, title, contact information and a headshot adds credibility to your brand. Check out Hubspot’s free generator.
The subject must be attention-grabbing and relevant:
- It was a pleasure chatting with you!
- Follow up thoughts
- I forgot to ask
- Just checking in
- Time to chat this week?
A study by Edison Mail found that waiting two to four days to send a follow-up email is ideal. Sending it early means it can be seen as pushy. But if you wait longer, the recipient might lose interest or forget who you are.
Before pressing “send”, check for spelling and grammatical errors and that the correct documents are attached. You want to make a good impression, so take the time to make it right.
As for the use of buzzwords, a survey commissioned by Slack of 2,000 remote and hybrid workers found that nearly half of respondents disliked when colleagues deployed jargon such as “give it to the 100 %”, “think outside the box” and “team player”. .
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Project proposal format
Subject: Next steps for your project
Hello [INSERT NAME],
Have you had time to review the project proposal I sent you? [INSERT ONE-SENTENCE SUMMARY OF PROPOSAL].
As I mentioned above, I think it’s a perfect fit for us and I’m excited to start working with you on this project.
My calendar for [INSERT MONTH] it fills up fast. So I need an answer [DATE] to secure your place.
If you have any questions or concerns about moving forward, I’m happy to discuss them. Just reply to this email or schedule another call here: [INSERT CALENDAR LINK]
Networking event format
Subject: It was great meeting you!
Hello [INSERT NAME],
I enjoyed meeting you and hearing about your work [INSERT TOPIC DISCUSSED] at last night’s networking event. I was surprised to hear that [INSERT FACT]!
I wanted to follow up and ask if you would be interested in meeting for coffee next week to chat more. If so, how does it sound on Tuesday at 10am? You can see other times on my calendar here: [INSERT CALENDAR LINK].
I can’t wait for it to arrive!
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