This article has been translated from our Spanish edition using AI technologies. There may be errors due to this process.
This week Instagram will start testing some content creators in the US, which will allow them to show and share NFT they have created or bought. Seconds Adam Mosseri , director of Instagram, this will allow the platform to start exploring new tools that can help content creators make money using the social network. There are currently no commissions associated with collectible tokens on Instagram.
In a video uploaded to yours Twitter account Mosseri explained: “Creators are incredibly important to Instagram. One of the things we need to discover as an industry is how to help creators make a living doing what they love. There are so many ways for creators “They make money today, but many of them are unpredictable and change quickly. We think a particularly interesting idea for a group of creators is NFT.”
Mosseri also referred to the difficulties involved in being a centralized platform ( NFT markets they are usually decentralized platforms where marketers have control): “I want to acknowledge in advance that NFT and blockchain technologies have to do with trust distribution and power distribution, but Instagram is basically a centralized platform, so something there is a tension. One of the reasons we start small is that we want to make sure we can learn from the community. We want to make sure that we find a way to adopt these principles of distributed trust and distributed power, even though we are, yes, a centralized platform. We believe this is one of the unique opportunities we have to make Web3 technology accessible to a much wider range of people. And specifically, we think NFTs will be interesting not only for creators who create NFT art, but also for people who want to collect it. “
NFT on Instagram
This week we start testing digital collectors with a handful of American creators and collectors who will be able to share NFT on Instagram. There will be no commissions associated with publishing or sharing a digital collectible in IG.
See you next week! pic.twitter.com/VuJbMVSBDr
– Adam Mosseri (@mosseri) May 9, 2022
For its part, Mark Zuckerberg he also posted about it and mentioned that the functionality will also be developed soon for Facebook and other applications developed by Meta. He also explained that they will start experimenting with NFT’s and augmented reality.