This week, Beyoncé released his seventh studio album, revival. Soon, if the hidden messages in the album’s various promotional images are correct, the final days predicted in the Apocalypse will arrive.
Or at least that’s what some believe. Social media has been telling us for years that Beyoncé is a member of the Illuminati. Now, the Internet adds an addendum: These days, Beyoncé isn’t necessarily trying to run the world, she’s just trying to tell us it’s over.
It started with the images of the horses. The cover of revival it’s a stunning shot of a mostly nude Beyoncé in heels atop a silver horse. This month’s cover British Vogue is an amazing shot of Beyoncé riding a red one. Newsweek explains the rest: “In July 2020, Beyoncé sat on a white horse in the Black is king film and in August 2022 posed with a black horse for Harper’s Bazaar.” It’s a simple enough equation: Beyoncé. horses The four horsemen of the Apocalypse: one riding a white horse, one red, one black, and one pale. Pestilence, war, famine and death. When they appear, it means that our earthly world is over.
At least explained a TikToker that Beyoncé was tipping her hand about: the imminent literal actualization of the Bible’s Book of Revelation (a third of the world dies immediately and all that) because “they [vaguely defined “they,” presumably Illuminati-adjacent] Gotta tell you what’s next on the agenda.” If you want to dig deeper, you can get lost in a 42-minute YouTube video that promises “Beyoncé OPENS DEMONIC PORTALS IN JULY.” (Just a few days away per month; better hurry.)
Writer Titi Shodiya, who has analyzed Beyoncé’s career on the podcast to dissect, says that Beyoncé’s Apocalypse era is a natural continuation of Beyoncé’s Illuminati era. “She’s so good at what she does, she has so much influence and power, everything she does is so exquisite,” says Shodiya. “Most people don’t understand how a person can get it right every time. To compensate for our own insecurities, we have to project. We say ‘It’s impossible. There must be some kind of magic associated with it, or the Illuminati. But really, it’s because he works so hard, takes his craft seriously, takes his time, and surrounds himself with people he trusts that he’s also very talented.”
Beyoncé is too good. She is not fallible. She’s not really one of us. Dust off the horses and the well-worn history of superstar theories, and it’s not really that much of a jump to “Beyoncé is proselytizing at the end of days.” Just to be clear about something so important, I ask the Beyoncé expert bluntly: So is Is Beyonce telling us the apocalypse is coming? “No, I don’t think so,” laughs Shodiya. But “I’m open to other interpretations.”