We will never grow up. Millennials as well as Generation X and boomers mourned the death of our beloved childhood toy store, Toys “R” Us, when it announced it would close all its doors in 2018.
But now, thanks to a partnership with another retailer Macy’s, which struggled, the iconic toy store is back again.
Macy’s announced that it will be bringing Toys “R” Us storefronts back into all Macy’s stores in the U.S., with a size ranging from 1,000 square feet to 10,000 square feet.
The new toy stores will begin listing in late July and will be completed on October 15, with larger buildings located at Macy’s flagship locations such as New York, Atlanta, Los Angeles and San Francisco. For the holiday season, some Toys “R” Us stores are expected to expand from 500 to 3,000 square feet to accommodate a large selection of toys.
“Macy’s can’t wait to bring Toys’ R “Us’ experience to life in our stores, ”Nata Dvir, Macy’s director of merchandising, said in a company statement. “We hope Toys” R “Us children of all ages will discover the joy of exploring and playing in our stores and families will create special memories together. Customer response to our partnership with Toys” R “Us it has been amazing and our toy business has seen huge growth “.
Last summer, Macy’s added Toys “R” Us products to its website. Now, they will have a brick and mortar shelf space.
The iconic toy retailer filed for bankruptcy in September 2017 and closed its final store in January 2021. The company was in business for about 70 years and had about 735 stores (including Babies “R “Us) that were left at the final closing.
“Thank you to each of you who shared your amazing journey to (and through) parenthood with us,” the company wrote to customers amid the news that it would close its doors forever, “Promise us just this thing: never do that. grow up. Keep playing! “
Looks like the day has finally come to keep playing.
Macy’s, which will benefit amid rising holiday shopping, rose about 4% in a one-day period on Tuesday afternoon.