U.S. health officials on Thursday announced a ban on Juul Labs e-cigarettes.
In a press release, the Food and Drug Administration said the company could no longer sell its e-cigarettes and would have to withdraw all of its products from the U.S. market.
“We disagree with the FDA’s findings and decision and continue to believe that we have provided sufficient information and data based on high-quality research to address all of the issues raised by the agency,” said Joe Murillo, director regulator of Juul Labs. statement.
The Wall Street Journal reported Wednesday that the FDA was willing to take the products off the market.
“Today’s action is a further step in the FDA’s commitment to ensuring that all electronic cigarette products and electronic nicotine delivery systems currently marketed to consumers meet our public health standards,” he said. said FDA Commissioner Robert M. Califf in the press release.
“The agency has devoted significant resources to reviewing products from companies that represent most of the U.S. market,” he added. “We recognize that they are an important part of the products available and many have played a disproportionate role in increasing youth vaping.”
The health organization said retailers should immediately take the product off the shelves. The ban includes Virginia tobacco-flavored pods with nicotine concentrations of 5 and 3% and menthol-flavored pods with nicotine concentrations of 5 and 3%
“In our applications, which we submitted more than two years ago, we believe that we adequately characterized the toxicological profile of JUUL products, including comparisons with combustible cigarettes and other steam products, and we believe that these data, together with the totality of the evidence, they comply with the statutory rule of being ‘adequate for the protection of public health’, ”Murillo said. “We intend to seek a stay and are exploring all of our options under FDA regulations and law, including appealing the decision and working with our regulator. We remain committed to doing everything in our power. power to continue to serve the millions of American adult smokers who have successfully used our products to get away from combustible cigarettes, which remain available on market shelves across the country. “
The e-cigarette brand gained popularity in 2017 after a major campaign on social media. The brand became known for its fruity flavors and faced FDA control over concerns that its marketing campaign was aimed at minors.
Truth Initiative surveys found the brand to be more popular among people under the age of 18. Last year, an FDA study estimated that more than 2 million high school and high school students in the U.S. used e-cigarettes.
The Centers for Disease Control and Prevention has said that nicotine exposure from e-cigarettes can impair brain development in young adults. The products may also contain chemicals, including heavy metals and cancer-causing items, that are harmful to the lungs, the CDC says on its website.
In 2019, Juul Labs stopped selling fruit-flavored e-cigarettes and reduced its advertising campaign. Brand sales have fallen in recent years. Between 2018 and 2021, the company’s value dropped from $ 38 billion to less than $ 5 billion. The company’s market share dropped from 75% in 2018 to 42% last year as other brands entered the $ 18 billion market.