Key Ecommerce Trends That Can Take Your Business to the Next Level


Opinions expressed by Entrepreneur the collaborators are his.

The world of e-commerce has no shortage of changes. While 2021 was a change of pace for the industry, which pushed more shoppers to shop online, 2022 will see more developments and continuous changes.

The current state of the market allows us to highlight several significant trends:

  • Direct consumer competition is on the rise. While retail doors have reopened, e-commerce sales are not slowing down, leading to an influx of DTC brands competing for customer service.

  • Advertising costs are skyrocketing across platforms. The costs of digital advertising are consuming marketing budgets, jeopardizing performance marketing models.

  • Customer acquisition and retention is harder than ever. As more and more companies go online, it becomes increasingly difficult to find new customers. Paid ads are becoming very expensive.

  • Branding is and will be the main way to attract and retain customers. Companies can also overcome growing competition by investing in branding.

Deriving from these trends is something to keep in mind.

A positive customer experience is everything

Some trends never fade, and one of them is the positive customer experience. The most successful companies have realized that customer service is not something that comes and goes, but should be an inherent part of their culture. Eighty-four percent of people say that the experience provided by a company is as critical to them as the product they have bought from that company. If a business wants to survive and thrive, its customers must feel valued and appreciated throughout the relationship.

Related: What is the future of e-commerce

New business opportunities on social platforms

Social media paved the way for the next generation of e-commerce giants. The social era has seen a shift in the e-commerce industry, with online shopping habits revolving around video, photography and Facebook. E-commerce is migrating to and relying on social media platforms for all major interactions. The chart here shows the usual behavior of U.S. consumers when they shop through social media.

Now, with most internet users using their social media accounts, e-commerce companies should take note of the change and prepare for seamless integration with that change. Brands should adopt experimentation: the various platforms and rapidly evolving features lend themselves to unique customer experiences, encouraging brands to reimagine consumer involvement.

The trade boom Q

Buyers want to buy faster and have it delivered cheaper. Trade Q is a clear form of customer engagement through social media and other digital channels. Inspired by Amazon’s success with digital stores, Q-commerce is now dramatically changing engagement rules.

There are a myriad of tools that fuel the sales ecosystem. Amazon has taken the lead in facilitating these tools and they are changing the course of e-commerce as we know it. And Amazon’s brands need to be so focused on leveraging Q trade.

Related: Greet Q-Commerce: The era of hyperlocal delivery is here

Interaction with your community

I’m more than sure companies should be more active with their community. This idea of ​​”always interacting with your audience” has come to stay. Social media is not only important for getting new customers, but it is also useful when your business is trying to generate hype or is looking for feedback.

Ask your customers or subscribers about each of your products: what they like best and what they don’t. They may offer suggestions on how to improve your service. Every customer opinion is important. It’s like a free recommendation for your business, but at the same time it’s priceless.

Word of mouth marketing

People like to share something exciting with their friends or family. Word of mouth marketing is bigger because it doesn’t cost you a dime and can go anywhere. All you have to do is really impress a customer so they want to share their experience with someone else.

According to Deloitte, the most reliable sources of information about a product or service are family and friends. Here you can find the usual factors that affect customers’ purchasing options.

Related: Why word-of-mouth marketing is important (infographic)

Sustainability

In recent years, we have seen a major shift in customers’ environmental awareness. They demand that brands adapt to the new sustainable economy and operate according to the concept focused on preventing climate change.

In the chart below, you can see the percentage of buyers who are most likely to buy from a brand with accurate adherence to sustainable operation.

Sustainability of business practices in the face of growing public pressure is an important part of keeping abreast of major e-commerce trends. As for Amazon, U.S. users have been keeping a close eye on the market to see if the company is operating in a sustainable way.

Tik Tok

TikTok is a natural choice for brands to interact with customers, promote them and teach them important facts about their products. TikTok allows brands to hold conversations about topics such as product features, showcase their use, and interact with audiences around the world.

You can also use it to connect with influential people. Influencers can help you in many ways. First of all, they usually have a large fan base and can introduce your product to a whole new audience.

Second, influencers often plant seeds of confidence in the minds of their viewers. When shoppers see a famous person using your product, they are more likely to buy it.

The buzz of e-commerce is heating up along with ever-evolving digital marketing technologies. With brands and business owners looking to the future, customers can expect more purchase options. Profit Whales will also closely follow the latest industry trends to use to feed our customers and put them in the spotlight of customer service.



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