Learn How to Successfully Run and Market a Local Business This August

August is a big month for local businesses. National Farmers Market Week is August 7-13, and National Lemonade Day is August 20, perfect for those who started their local business aspirations with the classic lemonade stand.

If you’re interested in starting a successful local business, the first step is to figure out how to sell things in your local community. Fortunately, there are many apps that can quickly connect you with buyers in your area. Some can help you bring in extra cash while you set up a store or website. Or you can use them as an important ongoing source of income.

The best app to sell stuff locally

The handicraft industry is growing significantly. While online marketplaces like Etsy get a lot of attention, you can also sell handmade goods locally. Here are some places to consider.

The 15 Best Places to Sell Craft Products Locally

Farmers markets are also great for selling produce to local consumers. Whether you offer food or handmade items, it takes planning and skill to succeed at these venues. Learn the tricks of selling at farmers markets in this post.

25 Tips for Small Businesses Selling at Farmers Markets

Once you’ve determined where and how to sell your products locally, it’s time to market. There are specific strategies needed to reach consumers in your particular area. More information in this post.

20 Local marketing strategies

Once you’ve covered the basics of local marketing, it’s time to make your business stand out. If you’re using the exact same marketing and messaging channels as your competitors, you’ll feel like they’re all the same. Boosting your local marketing efforts may require some creativity or out-of-the-box ideas. This post outlines some local marketing strategies you probably haven’t considered that can take your business to the next level.

10 local marketing ideas you may not have considered, yet

If you have a local small business, we’d love to tell your unique story. Getting featured in Small Business Trends can help you reach more potential customers or get your business noticed. To share your story with our editorial team, get in touch here for consideration.

Additionally, we are always looking to provide value to our small business audience with tools and businesses that help with local marketing or sales. If you offer a relevant app, marketing service or platform, connect with our team here to be featured in an upcoming post.

We even offer advertising opportunities for businesses that serve local businesses and their customers. These opportunities allow you to partner with our team and reach our large and engaged audience of small business readers. Learn more about media and sponsorship opportunities here.

Image: Depositphotos

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