Social media influencers are known to promote luxurious lifestyles, whether it’s modeling designer clothes, unpacking free items they gave away, or documenting tropical vacations.
But there’s usually a problem, of course, and the essence of the influencer marketing industry is that these free articles are posted on social media channels with a large fan base. These tactics have helped businesses large and small, and even Amazon is no exception.
Last month, the company took a dozen of Amazon’s top influencers to a private shelter in Mexico aptly named the Amazon Resort.
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The e-commerce giant took over the luxury resort Paradero de Todos Santos for a three-day trip with all expenses paid where even the cheapest suites range from $ 400 to $ 800 per night .
During the trip, influencers enjoyed spa treatments, gourmet dinners and cocktail hours; they took a leisurely dip in the pool, shot content from the ocean (blatantly called the “Kindle Beach Oasis”) and took advantage of free surfing lessons, yoga and kickboxing classes and farm activities at the table.
Amazon Influencer Program
“The goal of the Amazon Resort trip, and all [Amazon Influencer Program] events, is to provide educational and networking opportunities for creators, “said an Amazon spokesman. Entrepreneur. “AIP prides itself on being part of the creative community, not only as an opportunity for creators to earn revenue, but also as a facilitator of networking opportunities, sharing good practices and supporting the growth of small and creative creators. The Amazon Resort event in Todos Santos, Mexico was part of a series of ongoing events organized by AIP this year to bring together creators to connect with each other and provide educational opportunities. “
Amazon also created a pop-up store with sections such as “Internet’s most famous” and “Most loved” where guests could pick and choose their favorite items and take them home for free.
“They gave us all the free stuff from this bag, we didn’t have to ask for it,” an influencer, Kirsten Titus, said during her experience vlog on her YouTube channel.
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Titus, who has 6.8 million followers on his TikTok account in Hawaii, documented the three-day trip with his sister in the trailer and included other popular Amazon influencers such as Lauren Wolfe (768,000 followers on TikTok) and Hannah Harrell (3.3 million followers).
“I’ve never touched water in a foreign country in my entire life,” Titus told his spectators on the second day of the trip. “Anyway, I know I’m always saying this because I’m always serious about it, especially when I’m doing things that I literally wouldn’t have done without you … so thank you. “
Amazon Influencer Program
However, the creators were not required to post on the Amazon Resort trip.
Through Amazon’s Influencer program, content creators can earn commissions by creating an Amazon store and linking their URL and affiliate links to their respective social media pages.
“The Amazon Influencer program is always innovating on behalf of the creators to improve our program,” said Meredith Silver, director of growth for Amazon creators in an email. “We provide tools, support, education and inspiration for them to create successful and rewarding content creation companies with us, promoting Amazon products and services that they enjoy. Events are specifically an opportunity for us to connect in person and facilitate a sense of community among our creators, to educate and inspire them, and to thank them for being part of our program. “
@laurenwolfe There was a beach! #todosssantos ♬ original sound – Lauren Wolfe
Amazon Resort’s trip took place in mid-May, just days after the retail giant reported its less-than-stellar earnings for the first quarter of 2022 and saw its valuation fall 12% in a single day. . The company also reported a quarterly profit loss of $ 3.8 billion, compared to a profit gain of $ 8.1 billion in the first quarter of 2021.
“We received positive feedback from attendees, who let us know they had a great time, learned a lot about the show, fostered relationships with other creators and would love to attend again,” the spokesman said. Amazon.
Amazon was down just over 39% year-over-year in the late hours of Tuesday morning.