Marketing Locally? 11 Ways to Make Your Interactions More Personal


Local buyers can become the most loyal customers of a business by helping spread the word to other members of the community. Therefore, it is important for companies to establish these local connections from the outset to see the best results in local marketing.

To help businesses create more meaningful interactions with members of the local community, a group of Young Entrepreneur Council (YEC) members answered the following question:

“When you market locally, what is one way to have more personal or individual interactions with your audience? How does that affect your relationship with them?”

These are his main recommendations.



1. Search for keywords related to your area

“Always optimize your site for local SEO. An SEO tool will take care of the technical part, but you also want to use keywords related to your area. Make sure your business location is clearly mentioned in the or you can even add a line like “Serve Boston since 1912. This way, local users will be more likely to find you and interact with you knowing that your business is close.” ~ Benjamin Rojas, SEO All in One

2. Write personalized responses to customers

“If you have a Google My Business profile and customers review you online, please reply to these reviews with personal messages without violating confidentiality. Please avoid generic replies such as ‘Thank you for your review’ instead more personal including what it was like when you first met and how your life improved after working with you. ~ Givelle Lamano, Lamano Law Office

3. Get involved in the community

“The best way to make personal connections with local customers is to take part in community events, such as state fairs, farmers’ markets and exhibitions organized by local schools and universities. If you find a way to sponsor these events or attend any large meetings where you can set up a stand to talk to attendees, you can position your organization as a core element of the community. ~ Bryce Welker, the CPA exam type

4. Organize question and answer sessions on social media

“One way to have more personal interactions with your audience is to organize regular question and answer sessions on social media. This way, you can interact directly with your followers and answer their questions in real time. Question and answer sessions are a great way to build trust with your followers and add more human interest to your brand. ” ~ Syed Balkhi, WPB beginner

5. Promote face-to-face services

“When you sell locally, you can offer a face-to-face option. As the world continues to be more virtual than ever, nothing can replace a handshake and a person just outside the door. ~ Mary Harcourt, CosmoGlo

6. Take the rollers to the streets

“Market locally with Instagram or Facebook Reels and take them to the streets by visiting your favorite local vendors and coffee shops. a good way to market locally and also to help grow local businesses. ” ~ Matthew Capala, Alphabetics

7. Interact through face-to-face events

“One way to have more individual interactions with your audience is to offer in-person appearances and events. People love to meet and interact with the experts who follow, so it’s a great way to get closer to your followers. You can also use social media to create a more personal connection with your audience by answering comments and questions and sharing content behind the scenes. ” ~ Blair Williams, MemberPress

8. Reach your followers on social media

“To have more personal interactions with your audience, contact them on social media. Ask them to respond to your post with a comment or suggestion. Answer their questions and provide them with links to your website. This will create a stronger bond between you and your audience so that you can turn them into paying customers. ” ~ Stephanie Wells, Formidable Forms

9. Connect your digital experiences with face-to-face experiences

“You can have more personal interactions with your local audience by giving them a promotional code that they can activate in the store by mentioning the offer at your ATM. These small but important interactions will help you establish a relationship with local customers, which is bound to generate more sales opportunities and involvement. ” ~ John Brackett, Smash Balloon LLC

10. Go where your customers are going

“One of the best ways to get to know your customers is to be where they are: at events, trade shows and concerts. Depending on where you are, you can have conversations about the product, get direct feedback, and best of all, listen “This is one of the best ways to build a brand. It’s one of the best ways to build a brand because it shows that you care about them and that you’re building solutions for them.” ~ Candice Georgiadis, Digital Day

11. Invite them to your store

“Invite them to call or visit your nearest store. Use your digital ads as contact generators to ultimately drive local walking traffic. This will allow you to personally demonstrate your products and services. which allows you to delve deeper into its benefits and advantages over competitors. This is very important, as it is easier to be persuasive in face-to-face interactions. ” ~ Kittaneh Firas, Amerisleep Mattress

Image: Depositphotos






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