Darren Moffatt is the founder and Chief Nerd of Nerdsofbusiness.com and the host of The Nerds of Business Podcast. An award-winning entrepreneur with a proven track record of online success, he is an insightful digital strategist, an in-demand speaker at business events on the topic of online marketing and digital disruption, and a regular media presence. He is a recognized leader in both the financial services and digital marketing industries, and over a twenty-year period has helped hundreds of companies grow. He launched his first company in 2006 and Seniors First remains today Australia’s largest reverse mortgage broker and has originated over 3,000 loans. In 2012, Darren co-founded a ‘Facebook for Neighbours’ technology start-up called Housenet. The social media site was later awarded as one of Australia’s top 100 innovations in the Smart 100 index. Since 2014, Darren has been Director of Digital Strategy and Content at digital marketing and SEO agency 5 stars, Webbuzz.
Today, Darren joins us to share his expertise in marketing, sales and lead generation. We look at areas of focus when trying to improve sales, get some tips for making a good pitch, and examine ways business owners can struggle with marketing and sales. Let’s talk about the sales funnel, what the most important step can be, and how to get a head start on the consideration stage. We also discuss small business lead generation, which takes many forms at once, and how it differs between b2b and b2c.
“You really have to focus on the problem you’re solving for your target market.” – Darren Moffatt
Listen to the podcast below:
This week on the SmallBizChat podcast:
- What is an elevator pitch?
- Keep empathy and humanity in your approach
- The importance of personal connection
- Tips for generating leads
- The advantage of retargeting ads
- Why B2B marketing has a higher trust threshold
- Understanding and tracking related data
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