It’s been a tumultuous month for Netflix; shares of the streaming service fell more than 26% during pre-market trading on April 20 after the company reported a loss of 200,000 subscribers during the first quarter, the first time its users payments have dropped in more than a decade. And it looks like things will continue to get worse before they get better, according to The Hollywood ReporterNetflix has begun firing staff on Tudum, its fan site launched by the company’s marketing division last year.
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A person with internal knowledge of the situation explained THR that at least 10 full-time Tudum employees and contractors, an onomatopoeic tribute to the sound that plays alongside the Netflix logo when a user opens the app, were fired on Thursday. It’s unclear at this time if there will be more layoffs, but a Netflix spokesman said THR that the site remains “an important priority for the company.”
Netflix initially launched Tudum in December last year to create consumer-focused content focused on Netflix series and movies such as Bridgerton, Stranger Things, Love Is Blind i Sunset sale, and hired numerous entertainment journalists and writers to boost its editorial growth. Earlier this week, Netflix experts reported THR that hiring had also slowed down in the company.
Needless to say, those who were fired were not happy about it, and some went to Twitter to look for work and pay to pay rent and other necessities.
I just got fired from Netflix / Tudum, with effect today. Email me with opportunities at firstname.lastname@example.org so I can pay my rent and help my parents survive!
A group of my amazing teammates were also fired. You would be incredibly lucky to work with any of them.
– Reina Sultan (@SultanReina) April 28, 2022
Others mentioned that the streamer looked for them just seven months ago.
Netflix recruited me seven months ago just to leave me and a bunch of other talented people today. I’m going to take some free time to exist, so get in touch if you have open editing and content strategy opportunities after August. EvetteDionneWriter@gmail.com
– Evette Dionne (@freeblackgirl) April 28, 2022
The tweets also provoked some strong reactions from people who were not directly affected by the layoffs.
This is a farce. I’m sorry an employer treated you so cruelly. You deserve so much better. Things that are much better are getting in your way, I know.
– Hannah Bae | Han 한나 (her / her) (@hanbae) April 28, 2022
It remains to be seen whether the streaming giant will launch another round of layoffs or investigate other ways to reduce costs. The company has already raised subscription prices, announced its intention to end password sharing, and will introduce advertising on its platform.
Related: “Milking us for every dollar spent”: Netflix is cracking down on password sharing with new rates, and customers aren’t
The company grew 0.49% at 10:15 today.