Snapchat has announced a new integration with eBay. Now, eBay sellers can share their listing on Snapchat with ease, speed, and efficiency.
New Snapchat feature for eBay sellers
Using the Snapchat camera on iOS or Android, marketers can put their items in front of friends in the popular instant messaging app to give maximum visibility to their listings.
For online marketers, promoting items for sale on social media is an effective way to get more visibility into products for sale, put items in front of the right people, and maximize the chances of selling items.
Integrating eBay listings with Snapchat
Integrating eBay listings with Snapchat can help sellers connect with followers and give their articles maximum exposure.
Referring to the benefits of the new feature for shoppers and sellers, Snapchat states: “More than 142 million shoppers shop on eBay worldwide to find everything from slippers to rare, vintage handbags, and now, Snapchat users have a perfect way to share what they’ve been watching, or even what they’re selling, right where there are conversations with real friends. “
Share items in Snap in a few easy steps
Vendors simply select any list, tap the share icon, then tap the “Snapchat” option. The merchant will automatically go to the Snapchat camera with the automated eBay sticker.
From here, sellers can create an original Snap accompanied by a professional eBay sticker and a layer using any of Snapchat’s creative tools.
When the seller sends the Snap with an eBay sticker to their story or directly to their friends, the viewer can tap the eBay sticker and it will be taken to the list of the eBay app.
While marketers can only promote their items on their Snap connections, there is no charge for the feature, so they can basically advertise products for free.
Snapchat expands e-commerce deals
EBay’s built-in feature is the latest tool in Snapchat’s e-commerce offerings. In April 2022, Snapchat began rolling out a new RA feature on its platform. It is also introducing a new set of tools for creating and purchasing AR content aimed at social commerce. This includes a feature called “Dress Up,” which allows users to try on clothes virtually, which could be an effective way for clothing sellers to sell more products.
In May of this year, Snapchat introduced several AR-based shopping features, including API-enabled lenses. The company also updated the Snapchat Lens Studio desktop app, which includes several advanced tools, such as Connected Lenses, which allows customers to interact in real time.
The instant sharing app also allows Amazon vendors to display product listings using the Snap camera.
For online marketers, it’s important that they stay up to date on new features and integrations with social platforms so that they can stay competitive, reach out to potential buyers, and ultimately sell more products.
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